October in Oakland and Seattle: Web Copy ‘Writing to Make a Difference’ Working Sessions


Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any drafts you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.)


“I feel very inspired to go home and work on my site!”

“This session was not just 101, but offered next-level info. It also had lots of critique of assumptions.”

“Dalya helped me clarify my organization’s purpose and uniqueness with hands-on exercises. I found her writing workshop extremely useful and valuable, and plan on using her feedback to step up my web copy game right away.”

“The workshop was extremely well laid out and had the participants madly writing and sharing as their knowledge deepened. We had to open up the space to welcome even more participants than originally expected, which was no surprise given the value Dalya was offering.”

“In a short workshop, Dalya gave us simple, clear guidance that really shifted my approach to web copy for my organization. I was so impressed that I hired her to do a website audit for us. I’m looking forward to carrying out her advice and expecting good results!”

1)  WHEN: Thursday, October 1 | 4:00 PM to 6:00 PM

     WHERE: Impact Hub Oakland, 2323 Broadway

      FEE: $20



2)  WHEN:  Wednesday, October 21 | 2:00 PM to 4:00 PM

     WHERE: Impact Hub Seattle, 220 2nd Avenue South

    FEE: $25 for members; $35 for non-members



Space is very limited, so sign up today!


Webinar Recording: Getting All Your Ducks in a Row: How to Plan for Grant Proposal Success

Did you miss the webinar on August 26, titled “Getting All Your Ducks in a Row: How to Plan for Grant Proposal Success”?

You’re in luck! The recording is available now for only $9.99.

As a grant professional, you should never have to worry about being unprepared for a grant proposal, grant report, or conversation with a grantmaker. In this webinar we will discuss the planning you’ll need to do to make sure you’re ready to take on the world. This session is designed to give you the tools you need to get started right away, and is ideal for grantwriters and fundraising managers.


– The 5 pieces of information you absolutely need when planning a funding proposal
– How to use those plans to shape a full proposal template
– How you can prepare your proposal to make grant reporting a snap

SPECIAL FEATURE: We engaged in a brief role play between a participant (playing the ‘grantseeker’) and me (playing the ‘grantmaker’). You’ll get to hear the conversation and the debriefing. Continue reading

philantrepreneur logo

Live Internet Radio Interview Discusses “Writing to Make a Difference”

Join me and The Philantrepreneur Foundation Radio Show host Dr. Victoria Boyd. We discussed ‘being’ a Philantrepreneur, and how to effectively utilize and implement “Writing to Make a Difference” in your own work.

The show offered tips, strategies and insight to build your organizational capacity, win-win relationships, and community impact. It’s all valuable content for entrepreneurs or nonprofits.

Listen in and you’ll also get a glimpse of my own story and the heart of “Writing to Make a Difference”.

Check out my live interview  and don’t forget the archive of past shows with lots of other great guests!






Free Bonus Gift: Writing Coaching Session (thru 5/30)

phoneHave I got a deal for you!

  • Are you considering supporting KQED-FM, public radio for Northern California?
  • Are you feeling frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back?

If you answered “YES!” to 1 or both of those questions, you are in luck.

As part of KQED’s Spring 2015 Pledge Drive, I’m offering a Bonus Gift of a free writing coaching session, ideal for social entrepreneurs. You’ll get in-depth feedback on an important piece you’re writing and learn to break free of old habits that hold you back.

This session with me (Dalya Massachi) includes a pre-session review of your piece plus a phone/screen share discussion to cover:

  • My edits and any additional thoughts, questions or assignments
  • Strategies for your future improvement as a writer

Continue reading

Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

Continue reading