[We are continuing our series on the highlights and key takeaways from social impact and innovation conferences around the world. You can view our calendar of upcoming conferences, and let us know of others you’d like to share!]
As we shifted into summer, we saw movers and shakers around the world come together to create, discuss, and implement solutions for current world challenges.
This year’s +Impact East Conference focused on workplace giving and volunteering. America’s Charities released preliminary findings from their Snapshot2017 survey of more than 1,500 employee donors. They noted that workplace giving is alive and thriving, and that a winning recruitment and retention strategy is emphasizing employee community engagement, such as paid time off to volunteer, company match, and volunteer service grants. Other issues explored included a presentation by actress Nzinga Blake, who explained the secret ingredients of storytelling for social impact: the why, what’s at stake, and the call to action. Everyone (staff, volunteers, clients, etc.) loves a good story and can take inspiration from it!
The Social Innovation Summit 2017 in Chicago brought together innovative thinkers and global leaders to develop and advance the most impactful social partnerships. In one workshop discussion, participants shared ideas for scaling successful innovations on a global level, including how to invest time and resources into identifying local partners in your communities who share your visions and understanding how initiatives with similar visions can complement each other, rather than compete.
We heard from Van Jones how “There are two political parties in the country: The ‘Give a Damn’ party and the ‘Don’t Give a Damn’ party.” With the overall agreement that now is the time to do something, we realized the importance of blending our passions with our frustrations. One important reminder is that we all have a seat at the table to make significant changes because it is up to us to solve the problems of our time. Continue reading
Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?
Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.
You are in luck! You can now watch the recording of my recent “Copywriting for the Web” webinar hosted by TechSoup. In it, I discuss how to identify your specific users and tailor your content so that it increases your usability and accessibility. I help you work on content strategy and placement so you can focus on building your brand identity. Learn how to engage you readers and improve your website.
Here’s what a few participants had to say:
“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”
“The information presented was very valuable;, it gave me a starting point in which to begin improving writing for both the website and grants.”
“Very worthwhile investment of time.”
And some especially helpful tips folks walked away with: Continue reading
[Note: I’m a sucker for humor and actually collect cartoons about writing and language. This one is from Mark Litzler, the cartoonist who illustrated my 2011 book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.]
Why do we write? To get it right the next time. — William Faulkner
We are introducing a new ongoing series on the highlights and key takeaways from social impact and innovation conferences around the world. Our team is actively engaged in helping to create a better world and one way we can help is to share the stories and visions of like-minded individuals and organizations. You can view our calendar of upcoming conferences and we would love to hear your thoughts and recommendations about other learning opportunities.
The month of April brought us better weather and a wealth of information from conferences in England to ones in Durham, NC and Philadelphia.
Media relations and marketing were the focal point at the Create Good Conference. “Offering a creative space for nonprofit communications professionals to ‘get the tools to get to work,’” the conference hosted workshops ranging from grassroots organizing and marketing to Millennials to the future and effectiveness of nonprofit communications. Keynote speaker, Shanelle Matthews, Director of Communications for Black Lives Matter, reminded us that “Mass communications is changing. Gmail has a 4% open rate. Remember that next time you send an email.” We can all work to inspire each other and help better the communities that we want to live in.