Int’l Literacy Day Discount on My Book for Change!

Did you know that today, September 8th, is International Literacy Day?

This year’s International Literacy Day  is celebrated with the theme of “Literacy in a Digital World.” Organized by UNESCO, this event aims to show what literacy skills individuals across the world will need to navigate increasingly digitally-mediated societies and explore effective literacy policies. We’ve noticed how digital technologies are playing an ever-increasing role in our daily lives: the way we live, work, and learn. However, we must also realize that there are challenges in promoting digital literacy throughout the world.

UNESCO estimates there are at least 750 million adults and 264 million out-of-school children who still lack basic literacy skills. Bringing together governments, NGOs, private sectors and communities, International Literacy Day focuses on the remaining challenges to promoting literacy as well as working toward their 2030 Education Agenda. At their International Conference in Paris, participants from all over the world will come together to focus on some key objectives—to deepen understanding of what kind of literacy skills people need to navigate in a digital world, and to analyze policies, programs and financing that advances literacy in a digital world.

Celebrate with a special discount on my book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact (in paper or digital format)!

Writing to Make a Difference is a handy step-by-step guide to using your writing to make your organization (and yourself) more successful—right now. It includes 25 accessible and memorable chapters packed with in-demand information that’s bound to help you and your organization leap forward. Inside this award-winning resource you’ll discover a wealth of clear and effective ideas for creating documents that people will be eager to read!

Go to the special discount page, where you can find a sample chapter, Table of Contents, reader reviews and more.

Hurry! The discount is only available through Sept. 30, 2017!

Social Impact & Innovation Conference Wrap-Up (Summer 2017)

[We are continuing our series on the highlights and key takeaways from social impact and innovation conferences around the world. You can view our calendar of upcoming conferences, and let us know of others you’d like to share!]

As we shifted into summer, we saw movers and shakers around the world come together to create, discuss, and implement solutions for current world challenges.

This year’s +Impact East Conference focused on workplace giving and volunteering. America’s Charities released preliminary findings from their Snapshot2017 survey of more than 1,500 employee donors. They noted that workplace giving is alive and thriving, and that a winning recruitment and retention strategy is emphasizing employee community engagement, such as paid time off to volunteer, company match, and volunteer service grants. Other issues explored included a presentation by actress Nzinga Blake, who explained the secret ingredients of storytelling for social impact: the why, what’s at stake, and the call to action. Everyone (staff, volunteers, clients, etc.) loves a good story and can take inspiration from it!

The Social Innovation Summit 2017 in Chicago brought together innovative thinkers and global leaders to develop and advance the most impactful social partnerships. In one workshop discussion, participants shared ideas for scaling successful innovations on a global level, including how to invest time and resources into identifying local partners in your communities who share your visions and understanding how initiatives with similar visions can complement each other, rather than compete.

We heard from Van Jones how “There are two political parties in the country: The ‘Give a Damn’ party and the ‘Don’t Give a Damn’ party.” With the overall agreement that now is the time to do something, we realized the importance of blending our passions with our frustrations. One important reminder is that we all have a seat at the table to make significant changes because it is up to us to solve the problems of our time. Continue reading

New Webinar Recording: Copywriting for the Web

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

You are in luck! You can now watch the recording of my recent  “Copywriting for the Web” webinar hosted by TechSoup. In it, I discuss how to identify your specific users and tailor your content so that it increases your usability and accessibility. I help you work on content strategy and placement so you can focus on building your brand identity. Learn how to engage you readers and improve your website.

Here’s what a few participants had to say:

“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”

“The information presented was very valuable;, it gave me a starting point in which to begin improving writing for both the website and grants.”

“Very worthwhile investment of time.”

And some especially helpful tips folks walked away with: Continue reading