Content Development for Your Website: Today’s Best Practices (Webinar)

Have you been putting off making needed changes to your website content? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This popular webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

TAKEAWAYS:
• 3 planning fundamentals that help you get the results you want
• What you need to know about today’s web users
• How to ensure website usability & accessibility
• Intro to Search Engine Optimization
• Recommended resources on the web

SPECIAL OPPORTUNITY: Would you like us to review your organization’s website live on the webinar? If so, just send us the URL. We will choose a few sites that represent a variety of content-related issues to address.

(BONUS: Participants are eligible for a special discount on a professional website audit.)

WHO’S THE WEBINAR FOR?

Anyone responsible for strategizing around and/or implementing their nonprofit website’s content development.

TESTIMONIALS FROM RECENT PARTICIPANTS:

“I feel very inspired to go back and work on my site!”

“This session was not just 101, but offered next-level info. It also had lots of critique of assumptions.”

“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”

“The information presented was very valuable; it gave me a starting point in which to begin improving writing for both the website and grants.”

“In a short workshop, Dalya gave us simple, clear guidance that really shifted my approach to web copy for my organization. Her recommendations were powerful and simple – and all very do-able. As we began our website redesign process, I felt better equipped to communicate our needs to our designers. I also have great copywriting tools and guidelines available to me. It’s put us in a great position to create a much more effective and current redesigned website, and has informed updates we’ve made to our existing site in the meantime.”

Learn more and register for my October 30th webinar, part of Nonprofit Learning Lab’s Online Nonprofit Institute.

Featured Service: Grantwriting Coaching

With grantwriting coaching, anyone on your team can make grantseeking improvement a regular part of their professional development! They can choose to work with their coach for any period of time, from a few hours to several months, either one-on-one or alongside a team of colleagues. They will:

  • Get expert feedback and individual instruction that fits their learning style
  • Work on specific skills or fill knowledge gaps
  • Boost their confidence
  • Get their creative juices flowing

Thus far, all of my coaching clients have seen improvement in just a few sessions (some in as little as 1 session!).

Here are some recent comments:

“As someone fairly new to the fundraising world, I found it easy and not intimidating to approach Dalya with my questions… And best of all, her strategy is really working! This year we secured support from new funders and we are thrilled to finally diversify our portfolio.”

“We have had this project idea for a year and [working with Dalya] really helped prioritize the value of what we’re trying to do. I know that I’m going to get something out of every call, so it has made me actually set the time aside.” Continue reading

Social Impact & Innovation Conference Wrap-Up (Summer 2017)

[We are continuing our series on the highlights and key takeaways from social impact and innovation conferences around the world. You can view our calendar of upcoming conferences, and let us know of others you’d like to share!]

As we shifted into summer, we saw movers and shakers around the world come together to create, discuss, and implement solutions for current world challenges.

This year’s +Impact East Conference focused on workplace giving and volunteering. America’s Charities released preliminary findings from their Snapshot2017 survey of more than 1,500 employee donors. They noted that workplace giving is alive and thriving, and that a winning recruitment and retention strategy is emphasizing employee community engagement, such as paid time off to volunteer, company match, and volunteer service grants. Other issues explored included a presentation by actress Nzinga Blake, who explained the secret ingredients of storytelling for social impact: the why, what’s at stake, and the call to action. Everyone (staff, volunteers, clients, etc.) loves a good story and can take inspiration from it!

The Social Innovation Summit 2017 in Chicago brought together innovative thinkers and global leaders to develop and advance the most impactful social partnerships. In one workshop discussion, participants shared ideas for scaling successful innovations on a global level, including how to invest time and resources into identifying local partners in your communities who share your visions and understanding how initiatives with similar visions can complement each other, rather than compete.

We heard from Van Jones how “There are two political parties in the country: The ‘Give a Damn’ party and the ‘Don’t Give a Damn’ party.” With the overall agreement that now is the time to do something, we realized the importance of blending our passions with our frustrations. One important reminder is that we all have a seat at the table to make significant changes because it is up to us to solve the problems of our time. Continue reading