Join us in person on February 23 at the Impact Hub in Berkeley, CA
Engage Your Readers with Powerful, Passionate Copywriting!
Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)
If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this session is for you! We will share some strategic tools to help your words “land” as you intend.
Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.
In this interactive session you will learn:
1) The ABC’s of copywriting, including creating and advancing your brand, understanding your readers’ needs, and focusing on the benefits you offer
2) The top characteristics of effective copywriting and how to apply them
3) How to select stories that resonate with your readers
This workshop is based on my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. All participants are eligible for a special discount on a signed copy!
LEVEL: Beginner, Intermediate