Category Archives: Writing Training

New 5-Course Online Series: Grant Writing & Management

Announcing…my new online, on-demand course track, “Grant Writing & Management.”

Co-created with TechSoup, this 5-course interactive resource will help launch or improve your grant seeking work.

**See below for a special discount code.**

I know that many nonprofits and libraries want to attract grant funding but navigating the grant world can seem mysterious and overwhelming.

Grant Writing & Management consists of 5 comprehensive courses that will set you up for success. We will travel step-by-step along the “Grant Roadmap” that covers the entire process. You’ll also find dozens of samples, templates, activities, checklists, etc.

You’ll learn to:

  • Assess your organization’s readiness for grant seeking
  • Plan and draft your entire grant proposal package
  • Perform a mock review before you send it off
  • Research and then approach your most likely funders

Check out the welcome video from the first module:

Then grab your 20% discount with the coupon code: 20OFFGRANTS. Hurry! The code expires 12/31/20.

Ask Dalya: ‘We’ vs. ‘You’ in Appeal Letters

Q: We are writing an appeal letter and we’re trying to figure out what pronouns to use. You see, we’ve taken your advice to heart that we should include our readers in a “conversation on paper.” That means using the words “you” and “your” as much as we can. But sometimes we have to talk about what the organization is doing. It gets confusing. Help!

A: Yes, it can be a bit tricky at times, if you’re not careful.

A simple switch from the “we” of the organization to the “you” of your reader goes like this:

Original: We want to bring native plants back to our community. But we need your help!

Suggested revision: You can help improve our city’s environment by planting and saving native plants. They bring many benefits to our community and help us avoid eco-trouble down the line.

Did you see what I did there? Changing the perspective like that is pretty clear.

But did you also notice that in the suggested revision there’s a “we” also — and it now includes the reader? That second sentence is now talking about “our city’s environment” and “our community”. No longer is it “we” the organization needing “your” help.

The rule of thumb operating here is this: Continue reading

Ask Dalya: How can a nonprofit CEO, Director, or Board member facilitate successful grantseeking?

Q: How can a nonprofit CEO, Director, or Board member facilitate successful grantseeking?

A: Grantseeking is a team sport. As a nonprofit CEO, Director, or Board member you can help guide your team to victory — but you can’t do that if you hang back on the sidelines.

If your nonprofit is like the vast majority out there, you need (at least some) grant income to advance your mission in your community. Your role as a leader is to marshal the right strategy and resources so your grantseeking team can succeed.

Whether your team consists of staff, consultants, and/or volunteers, you need to help set (or at least know) the game plan so you can manage effectively. Without your vision and planning, your team will lack direction, priorities, and motivation.

Even if you are not personally involved in your organization’s day-to-day grantseeking activities, you need a solid grounding in how grantseeking happens. That is, you need to know what to expect from the process and how you can help it along. By preparing for success you will increase your likelihood of attaining it.

I’ve spoken with leaders of many new (and not-so-new) organizations who have not properly prepared for grantseeking. They simply want to see more money come through the door right away. Unfortunately, it doesn’t quite work that way. They have often been disappointed.

In my experience, strategic leaders who are starting or upgrading their teams’ grantseeking efforts best position their organizations for success when they:

  • Frame grantseeking as a team effort that enjoys strong investment from the organization’s leaders: in the form of timely information, adequate human resources, and appropriate planning
  • Encourage an attitude of ongoing partnership between the organization (the entity that makes changes in the community) and funders (the entities that underwrite those changes)
  • Model a sense of openness and curiosity about what makes the most sense in the current funding climate, from a funder’s point of view
  • Routinely share specific plans for accomplishing their mission and evaluating their activities’ outcomes and impacts
  • Establish community collaborations that the grantseeking team can leverage
  • Prioritize funding needs for at least 6-12 months at a time
  • Meet with their grantseeking team on a regular basis to strategize and define responsibilities

Is grantseeking high on the agenda of a CEO, Director, or Board member? It should be. Without the support of nonprofit executives, even the strongest grantseeking teams must often watch opportunities pass them by.

To learn more, join me for my February 15 free webinar, Grant Strategy for CEOs, Directors, and Board Members: What You Need to Know to Succeed.

[By the way, you can find more “Ask Dalya” questions and answers HERE.

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

Continue reading

Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with TechSoup.org, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
Takeaways:
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

Continue reading