Tag Archives: Social Change

Last time in 2015: Web Copy “Writing to Make a Difference” working session: 11/4 in San Francisco

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.) Continue reading

Check out my latest journal article: “Watch Your Language!”

Have you heard of The Philantrepreneur Journal? Published by The Philantrepreneur Foundation, this quarterly digital publication contains informative articles on timely topics, features industry leaders, and offers great resources.

I have a full-length article In the Fall 2015 edition, titled  “Watch Your Language: Develop Messages that Speak to Today’s Readers.” Check it out on pages 26-28!

(To get you started, I reprinted the first several paragraphs below.)

Are you and your organization prepared for the big changes underway, as our world becomes more collaborative, open, and blended?

Or do you find yourself stuck in the conventional model of philanthropy: asking wealthy institutions or individuals for ‘donations’ and ‘gifts’ in closed, one-way transactions with little interaction?

Today’s social entrepreneurs are not interested in handouts, and neither are their supporters. Both groups are looking to contribute to an evolving world of partnerships, social enterprises, and even crowdfunding. They recognize that they are all components of a healthy system that turns resources into community outcomes and impacts. They each contribute unique value that makes the organization much more than the sum of its parts.

You can join this “changing landscape” by making a few simple mindset shifts, reflected in the words you use. (Hint: You’ll find some of these keywords in italics below.)

I’m talking about a new way of thinking about and expressing our collective place in the world. That is, a new kind of positioning, outreach, marketing.

But before we get there, let’s clarify that “marketing” is not a nasty word or a sleazy necessary evil (read: snake oil salesmanship). Rather, it’s about entering into an exchange where everyone wins. When you express such an exchange in writing, I becomes all about sharing information and passion about your work with interested readers so that they, your clients, and your larger community can all benefit. Through this exchange, you will have become true partners in the endeavor.

Your job is to show that your organization is a trustworthy, inspirational partner. And you need to demonstrate how your reader’s investment (of money and/or time) will get real results that they can be proud of.

To do that, your copywriting must position your work as cutting-edge. It must start to engage new and varied audiences. And it must help your organization become a respected thought leader in your field.

I call it the ABCs of Copywriting for the Social Sector:

Read the rest of the article on pages 26-28…

SPECIAL OFFER: complimentary strategy session to propel your ‘inner writer’

phoneYou may know that I offer interactive training and presentations to groups and conferences (in person and online). You may know that as an editor, I add a professional polish to grant proposals, website content, strategic plans, speeches, and even books and e-books.

But did you know that I am also a writing coach for social sector executives and staff?

You may be frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back. You may feel like your documents are full of great ideas, but they often get ignored or sidelined. Are those the results you want?

I didn’t think so.

Let’s schedule a complimentary strategy session to discuss where you are now as a writer, and what it would take to get you where you want to go. A little supportive personal attention and expert feedback might be all you need. Of course, our conversations are confidential.

A few recent coaching clients had this to say: Continue reading

2/23: Engage Your Readers with Powerful, Passionate Copywriting! (FREE Workshop in Berkeley, CA)

impact-hub-logo

Join us in person on February 23 at the Impact Hub in Berkeley, CA

Engage Your Readers with Powerful, Passionate Copywriting!

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this session is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive session you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your readers’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that resonate with your readers

This workshop is based on my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. All participants are eligible for a special discount on a signed copy!

LEVEL: Beginner, Intermediate

More info is HERE.