Tag Archives: editing

Last time in 2015: Web Copy “Writing to Make a Difference” working session: 11/4 in San Francisco

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.) Continue reading

Ask Dalya: Do you recommend a notebook, paper or oral digital recorder for ideas and thoughts, like traditional writers have used?

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Q: Do you recommend a notebook, paper or oral digital recorder for ideas and thoughts, like traditional writers have used?

 A: Yes, I think it’s a good idea to start thinking of yourself as a “writer” – even if you only sit down to craft a piece occasionally. You want to invite ideas to come to you whenever and wherever, and you should be ready to capture them.

I carry a small notebook around with me wherever I go. But I could just as easily take notes or record my thoughts on my mobile device. Going back through my notes later is a great way to relive my recent ‘aha’ moments and maybe even add an additional thought that has been brewing in my mind. A journal is an expanded version of this little notebook, and I also recommend keeping one. In addition, I keep a little notepad by my bedside to keep notes before or after sleeping. These methods have come through for me countless times. Continue reading

2/23: Engage Your Readers with Powerful, Passionate Copywriting! (FREE Workshop in Berkeley, CA)

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Join us in person on February 23 at the Impact Hub in Berkeley, CA

Engage Your Readers with Powerful, Passionate Copywriting!

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this session is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive session you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your readers’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that resonate with your readers

This workshop is based on my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. All participants are eligible for a special discount on a signed copy!

LEVEL: Beginner, Intermediate

More info is HERE.

New online article: “Eliminating Unintended, Accidental, Repetitive Redundancies”

 

The second installment of my article series on Opportunity Knocks is now online. In the series, called “Putting on the Polish,” I share some tips on how to put that final touch on your documents to make them stand out and shine.

The first article was about how to cultivate conciseness. This second article is called “Eliminating Unintended, Accidental, Repetitive Redundancies” and starts out like this:

Did you notice that my title contains two redundancies (unintended/accidental and repetitive/redundancies)? Dramatic or humorous effect is the main reason that occasional repetition can be a good thing, if used well (more on that later). In most cases, however, purging your document of all forms of redundancies helps a lot.

There are actually several ways you can be redundant. Kind of ironic, don’t you think? As you might have guessed, this technique is another great way to cultivate conciseness….

Read the full article HERE.