Category Archives: Writing Training

10/20-21: Nonprofit Awareness Expo in Las Vegas Area

I am excited to speak, exhibit, and coach at the upcoming Nonprofit Awareness Expo in the Las Vegas area on October 20 and 21. The Philantrepreneur Foundation is presenting the event with the help of many community partners, including the Alliance for Nevada Nonprofits, United Way, and SCORE.

At the Nonprofit Awareness Expo, leaders and professionals will offer valuable insight via a community panel discussion and multiple presentations with strategies and resources for anyone in a for-purpose or nonprofit business.

Brand messaging, CRM systems, Internet marketing, and connecting in the community are just a few of the topics we’ll cover.

“I’m so proud of Dr. Victoria Boyd and the outstanding work she is doing with The Philantrepreneur Foundation,” said Julie Murray, President of the Moonridge Group. “Her vision for a collaborative community is inspirational!  They are making great progress to inspire non-profits to work together, and will make a significant and long-lasting impact in our community.” Continue reading

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

Continue reading

Happy 2016! Got some new writing goals?

 

If you’re anything like me, you are contemplating your professional development goals and priorities for 2016. It’s time to take stock and think about what’s really important to you as we enter this brand new year. A few questions:

  • Do you want to become a more polished communicator, online or offline?
  • Are you ready to finally brush up on your writing skills to get the most out of every piece you write?
  • Do you want to up your game in grantseeking, content development, or both?

If you would like to discuss options for yourself or your team, I am scheduling a limited number of complimentary strategy sessions.  Continue reading

A Holiday Gift for My Online Community

“So What? Who Cares? Zero In on Your Impact and Tell Funders About It!, a special presentation I made at the Puget Sound Grantwriters’ Association conference this fall, was not recorded. But I am happy to give you the slidedeck and handout for FREE (through December 31).

It was so well-received that I kept hearing from attendees for weeks. Here is a bit of what they said:

I recently had the good fortune to attend the Puget Sound Grantwriters’ Association annual conference – and while there, hear a presentation by Dalya. Who knew ‘So What?’ could be so inspiring and an impetus for change?! We’re excited to have that question guide the way we talk about our organization’s impact when speaking with our donors, the people we serve, and internally amongst ourselves as staff. Thank you for this awesome new tool! – Jen Vollmer, The Funhouse Commons

“As more and more proposals go online, your presentation was a wonderful reminder that we really need to get to the ‘heart’ of why we’re writing. Thank you—and thanks for coming to see us in Seattle.”– Susan P. Clark. Former PSGA President

Claim your free copy of the slidedeck and handouts HERE.

 

 

Last time in 2015: Web Copy “Writing to Make a Difference” working session: 11/4 in San Francisco

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.) Continue reading