Category Archives: Copywriting

New Webinar Recording: Copywriting for the Web

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

You are in luck! You can now watch the recording of my recent  “Copywriting for the Web” webinar hosted by TechSoup. In it, I discuss how to identify your specific users and tailor your content so that it increases your usability and accessibility. I help you work on content strategy and placement so you can focus on building your brand identity. Learn how to engage you readers and improve your website.

Here’s what a few participants had to say:

“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”

“The information presented was very valuable;, it gave me a starting point in which to begin improving writing for both the website and grants.”

“Very worthwhile investment of time.”

And some especially helpful tips folks walked away with: Continue reading