Category Archives: Copywriting


Last time in 2015: Web Copy “Writing to Make a Difference” working session: 11/4 in San Francisco

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.) Continue reading


Check out my latest journal article: “Watch Your Language!”

Have you heard of The Philantrepreneur Journal? Published by The Philantrepreneur Foundation, this quarterly digital publication contains informative articles on timely topics, features industry leaders, and offers great resources.

I have a full-length article In the Fall 2015 edition, titled  “Watch Your Language: Develop Messages that Speak to Today’s Readers.” Check it out on pages 26-28!

(To get you started, I reprinted the first several paragraphs below.)

Are you and your organization prepared for the big changes underway, as our world becomes more collaborative, open, and blended?

Or do you find yourself stuck in the conventional model of philanthropy: asking wealthy institutions or individuals for ‘donations’ and ‘gifts’ in closed, one-way transactions with little interaction?

Today’s social entrepreneurs are not interested in handouts, and neither are their supporters. Both groups are looking to contribute to an evolving world of partnerships, social enterprises, and even crowdfunding. They recognize that they are all components of a healthy system that turns resources into community outcomes and impacts. They each contribute unique value that makes the organization much more than the sum of its parts.

You can join this “changing landscape” by making a few simple mindset shifts, reflected in the words you use. (Hint: You’ll find some of these keywords in italics below.)

I’m talking about a new way of thinking about and expressing our collective place in the world. That is, a new kind of positioning, outreach, marketing.

But before we get there, let’s clarify that “marketing” is not a nasty word or a sleazy necessary evil (read: snake oil salesmanship). Rather, it’s about entering into an exchange where everyone wins. When you express such an exchange in writing, I becomes all about sharing information and passion about your work with interested readers so that they, your clients, and your larger community can all benefit. Through this exchange, you will have become true partners in the endeavor.

Your job is to show that your organization is a trustworthy, inspirational partner. And you need to demonstrate how your reader’s investment (of money and/or time) will get real results that they can be proud of.

To do that, your copywriting must position your work as cutting-edge. It must start to engage new and varied audiences. And it must help your organization become a respected thought leader in your field.

I call it the ABCs of Copywriting for the Social Sector:

Read the rest of the article on pages 26-28…

philantrepreneur logo

Live Internet Radio Interview Discusses “Writing to Make a Difference”

Join me and The Philantrepreneur Foundation Radio Show host Dr. Victoria Boyd. We discussed ‘being’ a Philantrepreneur, and how to effectively utilize and implement “Writing to Make a Difference” in your own work.

The show offered tips, strategies and insight to build your organizational capacity, win-win relationships, and community impact. It’s all valuable content for entrepreneurs or nonprofits.

Listen in and you’ll also get a glimpse of my own story and the heart of “Writing to Make a Difference”.

Check out my live interview  and don’t forget the archive of past shows with lots of other great guests!






Free Bonus Gift: Writing Coaching Session (thru 5/30)

phoneHave I got a deal for you!

  • Are you considering supporting KQED-FM, public radio for Northern California?
  • Are you feeling frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back?

If you answered “YES!” to 1 or both of those questions, you are in luck.

As part of KQED’s Spring 2015 Pledge Drive, I’m offering a Bonus Gift of a free writing coaching session, ideal for social entrepreneurs. You’ll get in-depth feedback on an important piece you’re writing and learn to break free of old habits that hold you back.

This session with me (Dalya Massachi) includes a pre-session review of your piece plus a phone/screen share discussion to cover:

  • My edits and any additional thoughts, questions or assignments
  • Strategies for your future improvement as a writer

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Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

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