Category Archives: Copywriting

11/13 free webinar: Publishing Your eBook for Greater Impact

frontstream logoLooking for a new way to attract and engage prospective donors and supporters? Today’s audiences bypass much of the hype of traditional advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?

Content-rich e-books can showcase your expertise while building your brand’s credibility and market reach. An e-book is an excellent way to deliver content directly to your target audience. Not only will you build visibility, but you will also carve out a niche as an ‘author’-ity in your field.

Vital components of your content marketing strategy, e-books know no bounds and can be recycled across all of your communication channels (online and offline). You’ll make a winning impression when you can say: “We wrote the book on that topic!”

Takeaways:

  • Top 4 myths about today’s ebook publishing scene
  • Advice on how to write your ebook for the most impact
  • Introduction to independent publishing (what to expect and how to get started)
  • Complimentary resources for taking the next step (downloads)

When: Wednesday, November 13, 2014:  1 p.m. EST/ 10 a.m. PST

Learn more and register HERE.

11/5 Webinar: Engage Investors with Powerful, Passionate Copywriting! (with Social Enterprise Alliance)

SEA-Bay Area logoCalling all social entrepreneurs:

Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive webinar you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your investors’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that connect with investors

This webinar is based on my award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” All webinar registrants are eligible for a special discount!

LEVEL: Beginner, Intermediate

Register HERE!

Hope to “see” you there!

 

10/30 webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

OpportunityKnocks_logoJoin me and Opportunity Knocks for this practical, interactive webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

Date: October 30, 2014

Time:  2:00 PM ET / 11:00 AM PT

Duration: 1 hr. 30 min.

Summary:

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion, or tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can begin using immediately – for yourself and your staff.

You will learn:

  1. The ABC’s of copywriting, including creating and advancing your “brand”, understanding your intended readers and their needs, and focusing on the benefits you offer
  2. The top characteristics of effective writing and how to apply them
  3. What to look for when providing feedback on a piece
  4. How to encourage a “writing-positive” culture at your organization

During the webinar, we will offer a live demonstration of writing coaching and a debriefing.

You will also receive an e-copy of my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.

Who should attend:
Managers, staff people, or anyone else who uses writing on a regular basis to further your “brand” and would like to help others do the same at your organization

Level:    Beginner, Intermediate

To register click HERE.

 

 

Writing Wednesdays Update: Back in October!

writing_wednesdays_jpegYou may have noticed that Writing Wednesdays took a summer break. Starting in October 2014, we’ll be back and the format will undergo a small change. Formerly a conference call series, it is now a full-fledged podcast that you can listen to during your commute, at the gym, etc. You can also choose to download the accompanying visuals online. New recordings will be released one Wednesday per month.

Writing Wednesdays will continue to cover a wide range of writing-related topics for the social sector. But the new format will offer higher audio quality and more flexibility. I will announce each new podcast on this website, but if you want notification the day it goes live, just sign up on the right-hand side of this page (set the pull-down menu to Writing Wednesdays).

Meanwhile, you can check out the archive of Writing Wednesdays since January 2013 right HERE.

Talk soon!

How to Get Beyond Copywriting Confusion

confusion2Do you write text (copy) for a social sector organization? I’m talking about a nonprofit, social enterprise, or similar group that has a social mission.

If so, you undoubtedly have a lot on your mind. What is the organization’s brand strategy? Who are its target markets? How can you explain the benefits it brings to the community?

It’s also your job to help the organization share information and enthusiasm about its work with interested people who may want to exchange their support (money, time, etc.) for the value the organization adds.

In the social sector, copywriting serves a dual purpose. It aims to both:

A)    Promote the organization as part of the solution to a social or environmental problem: It may work with community partners as part of a continuum of care or service, or in a coalition arrangement. If you understand how the organization fits into the mix, you can help identify its uniqueness and special contribution.

AND

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