Category Archives: Copywriting

10/30 webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

OpportunityKnocks_logoJoin me and Opportunity Knocks for this practical, interactive webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

Date: October 30, 2014

Time:  2:00 PM ET / 11:00 AM PT

Duration: 1 hr. 30 min.

Summary:

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion, or tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can begin using immediately – for yourself and your staff.

You will learn:

  1. The ABC’s of copywriting, including creating and advancing your “brand”, understanding your intended readers and their needs, and focusing on the benefits you offer
  2. The top characteristics of effective writing and how to apply them
  3. What to look for when providing feedback on a piece
  4. How to encourage a “writing-positive” culture at your organization

During the webinar, we will offer a live demonstration of writing coaching and a debriefing.

You will also receive an e-copy of my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.

Who should attend:
Managers, staff people, or anyone else who uses writing on a regular basis to further your “brand” and would like to help others do the same at your organization

Level:    Beginner, Intermediate

To register click HERE.

 

 

Writing Wednesdays Update: Back in October!

writing_wednesdays_jpegYou may have noticed that Writing Wednesdays took a summer break. Starting in October 2014, we’ll be back and the format will undergo a small change. Formerly a conference call series, it is now a full-fledged podcast that you can listen to during your commute, at the gym, etc. You can also choose to download the accompanying visuals online. New recordings will be released one Wednesday per month.

Writing Wednesdays will continue to cover a wide range of writing-related topics for the social sector. But the new format will offer higher audio quality and more flexibility. I will announce each new podcast on this website, but if you want notification the day it goes live, just sign up on the right-hand side of this page (set the pull-down menu to Writing Wednesdays).

Meanwhile, you can check out the archive of Writing Wednesdays since January 2013 right HERE.

Talk soon!

How to Get Beyond Copywriting Confusion

confusion2Do you write text (copy) for a social sector organization? I’m talking about a nonprofit, social enterprise, or similar group that has a social mission.

If so, you undoubtedly have a lot on your mind. What is the organization’s brand strategy? Who are its target markets? How can you explain the benefits it brings to the community?

It’s also your job to help the organization share information and enthusiasm about its work with interested people who may want to exchange their support (money, time, etc.) for the value the organization adds.

In the social sector, copywriting serves a dual purpose. It aims to both:

A)    Promote the organization as part of the solution to a social or environmental problem: It may work with community partners as part of a continuum of care or service, or in a coalition arrangement. If you understand how the organization fits into the mix, you can help identify its uniqueness and special contribution.

AND

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Be More Relevant by Being More Responsive

[Dalya's Note: This guest post was written by Kivi Leroux Miller and reprinted from her NonProfit Marketing Guide. She is the President of NonprofitMarketingGuide.com & EcoScribe Communications.]

I use the Six R’s of Relevant Messaging when I’m trying to help nonprofits create messaging that is more relevant to their participants, supporters, and influencers.

more relevant

I’ve shared some specific tips on how to make your communications feel more “Real Time“ and “Rewarding,” so today let’s look at being more “Responsive.”

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Grad Gift Pack: Get your social sector career off to a great start!

grad capDo you know a recent graduate interested in the nonprofit or social enterprise sector? (Hey, that recent graduate might even be you!)

Now that the caps have all been tossed in the air, it may be time to start focusing on the next step. If so, you’re in the right place.

Great writing is CRUCIAL to success in the social sector (nonprofits, foundations, green businesses, and the like). Improve your writing and you’ll boost the effectiveness of your fundraising, marketing, program development, or organizational management. You’ll also become an “authority” (the root of that word is “author”).

But few of us know how to share our work with the world in the most effective and efficient way. That’s where I can help.

Through August 31, I am offering a special Grad Gift Pack, which includes:

A) 20% off your paperback or e-book copy of Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. This “portable writing coach for social change” is filled with solid advice, examples, bonus tips, and writing exercises designed to get you in the writing groove — no matter what position you get at an organization. Continue reading