Category Archives: Copywriting

SPECIAL OFFER: complimentary strategy session to propel your ‘inner writer’

phoneYou may know that I offer interactive training and presentations to groups and conferences (in person and online). You may know that as an editor, I add a professional polish to grant proposals, website content, strategic plans, speeches, and even books and e-books.

But did you know that I am also a writing coach for social sector executives and staff?

You may be frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back. You may feel like your documents are full of great ideas, but they often get ignored or sidelined. Are those the results you want?

I didn’t think so.

Let’s schedule a complimentary strategy session to discuss where you are now as a writer, and what it would take to get you where you want to go. A little supportive personal attention and expert feedback might be all you need. Of course, our conversations are confidential.

A few recent coaching clients had this to say: Continue reading

Ask Dalya: Do you recommend a notebook, paper or oral digital recorder for ideas and thoughts, like traditional writers have used?

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Q: Do you recommend a notebook, paper or oral digital recorder for ideas and thoughts, like traditional writers have used?

 A: Yes, I think it’s a good idea to start thinking of yourself as a “writer” – even if you only sit down to craft a piece occasionally. You want to invite ideas to come to you whenever and wherever, and you should be ready to capture them.

I carry a small notebook around with me wherever I go. But I could just as easily take notes or record my thoughts on my mobile device. Going back through my notes later is a great way to relive my recent ‘aha’ moments and maybe even add an additional thought that has been brewing in my mind. A journal is an expanded version of this little notebook, and I also recommend keeping one. In addition, I keep a little notepad by my bedside to keep notes before or after sleeping. These methods have come through for me countless times. Continue reading

Did you know about this recommended reading list for “writing to make a difference”?

bookstore aisleWondering what to read that will help you become a better writer in the social sector?

I’ve compiled a list of more than 100 books and websites, each categorized and briefly annotated, that help you with your Writing to Make a Difference. I’ve also included books written by many of our Special Guests on Writing Wednesdays.

Just a few of the topics:

  • General writing advice
  • Branding
  • Engaging your specific readers
  • Spotlighting your mission
  • Storytelling
  • Writing with reader diversity in mind
  • Writer’s block
  • Clarity
  • Conciseness
  • And of course, the picky grammatical details!

Check it out now right HERE.

 

New 2-Minute Video: Juicy Writing Tips

If you’ve been following my work you probably already know that I love sharing tips on how to improve your social change writing. You may have been part of one of my webinars, read my book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact,” or engaged with me in some other way.

I recently sat down with a colleague of mine, Paul Jolly. He produced a short video that offers a couple of juicy writing tips for engaging your reader. Check it out here:

 

https://www.youtube.com/watch?v=d6vklY_0mxI

 

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2/23: Engage Your Readers with Powerful, Passionate Copywriting! (FREE Workshop in Berkeley, CA)

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Join us in person on February 23 at the Impact Hub in Berkeley, CA

Engage Your Readers with Powerful, Passionate Copywriting!

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this session is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive session you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your readers’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that resonate with your readers

This workshop is based on my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. All participants are eligible for a special discount on a signed copy!

LEVEL: Beginner, Intermediate

More info is HERE.