Category Archives: Copywriting

Free Bonus Gift: Writing Coaching Session (thru 5/30)

phoneHave I got a deal for you!

  • Are you considering supporting KQED-FM, public radio for Northern California?
  • Are you feeling frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back?

If you answered “YES!” to 1 or both of those questions, you are in luck.

As part of KQED’s Spring 2015 Pledge Drive, I’m offering a Bonus Gift of a free writing coaching session, ideal for social entrepreneurs. You’ll get in-depth feedback on an important piece you’re writing and learn to break free of old habits that hold you back.

This session with me (Dalya Massachi) includes a pre-session review of your piece plus a phone/screen share discussion to cover:

  • My edits and any additional thoughts, questions or assignments
  • Strategies for your future improvement as a writer

Writing coaching is an excellent professional development tool that will boost your confidence and get your creative juices flowing. We’ll discuss where you are now, and what it would take to get where you want to go. A little supportive personal attention and expert feedback might be all you need!

Supplies are VERY limited on this Bonus Gift in the KQED-FM Pledge Drive. To get in on the deal, call KQED to make your pledge at: 415-553-2150 and ask for my free private writing coaching session. First come first served, and the deadline is May 30.

 

Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with TechSoup.org, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
Takeaways:
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

Continue reading

Announcing…Good Point Collective (I’m a co-founder)

good point collective logo

This spring, I helped co-found a new network of journalists, editors, and content marketers — the Good Point Collective. We came together to connect businesses, nonprofits, and independent professionals with the professional writing teams they need to produce effective and efficient content-marketing and storytelling campaigns.

Our team approach is what makes us stand out,” says Barbara Jean Walsh, another Good Point Collective co-founder. “Whether you are seeking guidance and support for a full-length book publishing effort or just need to ramp up your presence on one outpost of the Internet, we have a team of members available to work together and discover the best possible solution to your challenge.” Continue reading

SPECIAL OFFER: complimentary strategy session to propel your ‘inner writer’

phoneYou may know that I offer interactive training and presentations to groups and conferences (in person and online). You may know that as an editor, I add a professional polish to grant proposals, website content, strategic plans, speeches, and even books and e-books.

But did you know that I am also a writing coach for social sector executives and staff?

You may be frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back. You may feel like your documents are full of great ideas, but they often get ignored or sidelined. Are those the results you want?

I didn’t think so.

Let’s schedule a complimentary strategy session to discuss where you are now as a writer, and what it would take to get you where you want to go. A little supportive personal attention and expert feedback might be all you need. Of course, our conversations are confidential.

A few recent coaching clients had this to say: Continue reading

Ask Dalya: Do you recommend a notebook, paper or oral digital recorder for ideas and thoughts, like traditional writers have used?

Dalya_Massachi_grey_suit

Q: Do you recommend a notebook, paper or oral digital recorder for ideas and thoughts, like traditional writers have used?

 A: Yes, I think it’s a good idea to start thinking of yourself as a “writer” – even if you only sit down to craft a piece occasionally. You want to invite ideas to come to you whenever and wherever, and you should be ready to capture them.

I carry a small notebook around with me wherever I go. But I could just as easily take notes or record my thoughts on my mobile device. Going back through my notes later is a great way to relive my recent ‘aha’ moments and maybe even add an additional thought that has been brewing in my mind. A journal is an expanded version of this little notebook, and I also recommend keeping one. In addition, I keep a little notepad by my bedside to keep notes before or after sleeping. These methods have come through for me countless times. Continue reading