I recently wrote an article that was featured on the blog of Conscious Capitalism Bay Area (CCBA). After attending their HigherPurpose17 conference, I wanted to share some insights that I’m applying to my business.
(To get you started, I reprinted the first several paragraphs below.)
I’ve been involved with CCBA [Conscious Capitalism Bay Area chapter] for several years now, and I wasn’t sure if I would benefit from HigherPurpose17. The CCBA events I have attended in the past have given me a solid grounding in the principles and practices of Conscious Capitalism, socially responsible business, the triple bottom line (people, planet, profits), and even B Corporations. I wondered: Would there be any new information at HigherPurpose17 for me to learn?
It turns out, I’m so glad I attended the conference!
In addition to great networking opportunities (true of all CCBA events), there were two complementary sessions that really stood out for me. The first was a presentation by Christine Comaford, founder of the neuroscience-based Smart Tribes Institute. The second was a practicum session on one of the Four Tenets of Conscious Capitalism , Stakeholder Orientation, led by Cathy Goerz, Co-Chair of the CCBA Marketing & Communications Committee, and Ryan Baum, Principal of Jump Associates.
What I learned from Christine Comaford: Every person wants, needs and buys only 3 three things…
Read more HERE.
I am excited to speak, exhibit, and coach at the upcoming Nonprofit Awareness Expo in the Las Vegas area on October 20 and 21. The Philantrepreneur Foundation is presenting the event with the help of many community partners, including the Alliance for Nevada Nonprofits, United Way, and SCORE.
At the Nonprofit Awareness Expo, leaders and professionals will offer valuable insight via a community panel discussion and multiple presentations with strategies and resources for anyone in a for-purpose or nonprofit business.
Brand messaging, CRM systems, Internet marketing, and connecting in the community are just a few of the topics we’ll cover.
“I’m so proud of Dr. Victoria Boyd and the outstanding work she is doing with The Philantrepreneur Foundation,” said Julie Murray, President of the Moonridge Group. “Her vision for a collaborative community is inspirational! They are making great progress to inspire non-profits to work together, and will make a significant and long-lasting impact in our community.” Continue reading
I recently interviewed James White, a lifelong “conscious capitalist,” even before that term was invented.
For decades, he has been on the forefront of focusing on the Triple Bottom Line: people, planet, and profits. And because I am a writer and editor involved with the San Francisco Bay Area chapter of the Conscious Capitalism movement, I have started blogging for the group.
Yes, I have worked with and for nonprofits since childhood, because they focus on social change and making the world a better place for all.
But in the past few decades we have seen the phenomenal growth of for-profit entities that also seek the Triple Bottom Line: social mission businesses, social enterprises, green businesses, purpose-driven business, etc. In fact, I just attended Sustainatopia, a large international conference along those same lines.
I am thrilled to see the vast shift in today’s businesses world, as it adapts to the demands of people like you and me. We’re insisting on doing business as UNusual — that is, for the benefit of humanity and the environment. No longer is the nonprofit world the only place to participate in this work.
My first blog post for the San Francisco Bay Area chapter of the Conscious Capitalism movement is a good place to begin to explore this world.
The article starts out like this: Continue reading
(Creative Commons photo license)
Q: What’s the danger in misusing hyperbole?
A: While we all like to think that our work is unique, essential, and groundbreaking, that can’t always be the case. (I think of the phrase from A Prairie Home Companion, “where the children are all above average.”)
It behooves you as a socially responsible changemaker to get your facts straight and do your research; exaggeration has no place in your writing. You certainly don’t want your readers to doubt your integrity or knowledge of your field if they learn you’re not telling the whole truth.
Of course, If extensive research tells you that you are the only/best/least expensive/most effective/largest (etc.) organization doing your work in the way you are doing it, by all means tell the world about it. Just stay away from claims that seem too good to be true (what a turn-off!).
In all other cases, take the time to qualify your statements. Temper the temptation to go overboard. Look for the unique part of what you do and focus on that distinction — in an honest and clear way. For example, maybe you’re the only one in your geographic area making a specific community change. Perhaps you specialize in a particular population within your larger field. If you are contributing a major piece of the puzzle in your field, but your partners also form part of the solution, take them into account and share the credit.
Keep it real and always be mindful of your credibility.
I, like many people, do my share of year-end giving to my favorite nonprofits in December. Of course, December and January are usually super-busy times of year for folks who process all of those donations!
I was pleased to receive some very grateful and thoughtful thank you notes from the organizations I supported. I wanted to share one specific letter that stood out. It comes from my local food bank, the Alameda County Community Food Bank, to be exact. You can see a copy of it below:
It starts out expressing gratitude and welcoming me to their community, and goes on to briefly explain what my contribution will do.
Notice that it has a large photo of a child in the upper-right corner and the letter talks a bit about her, a representative of their clients.
This one-pager is short, simple, sweet, and to the point. It also lists the tax ID number at the bottom, as well as the address and affiliations.
That’s all pretty standard best practice.
The most interesting part was the PS and the insert that came with it. Continue reading