Looking for a new way to attract and engage prospective donors, clients, or customers? Today’s audiences often bypass traditional fundraising or advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?
A book or e-book (maybe even a “free-mium”) is a great way to share your experience and insights, bring more visibility to your cause or organization, and establish yourself as a passionate and credible “author”-ity in your field.
Vital components of your overall marketing strategy, books and e-books can be recycled across many communication and fundraising channels (online and offline). You’ll make a winning impression when you can say: “We wrote the book on that topic!”
With e-books and books so easy to create these days, what’s holding you back? And how can you make them work for your organization?
My website now houses lots of great new resources for current and emerging self-publishers—especially leaders of social sector organizations:
Conference call: Independent Publishing for the Changemaker: Advice on how to use this ultimate marketing technique: what’s involved and how to get started (handout plus recording)
- Publishing Your Ebook for Greater Business Impact
- Thinking About Hiring an Independent Editor? Start Here!
- The right team for the indie publishing process
- Where to find an independent editor: professional associations
- Websites of interest to the indie writer/publisher
Download your copies HERE.