Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?
Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge. This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!
In a small group setting, you will get:
1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips
2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator
3) Real-time feedback from the “focus group” in the room
By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.
Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!
(BONUS: Participants are eligible for a special discount on a professional website audit.)Continue reading →
Have you heard of The Philantrepreneur Journal? Published by The Philantrepreneur Foundation, this quarterly digital publication contains informative articles on timely topics, features industry leaders, and offers great resources.
I have a full-length article In the Fall 2015 edition, titled “Watch Your Language: Develop Messages that Speak to Today’s Readers.” Check it out on pages 26-28!
(To get you started, I reprinted the first several paragraphs below.)
Are you and your organization prepared for the big changes underway, as our world becomes more collaborative, open, and blended?
Or do you find yourself stuck in the conventional model of philanthropy: asking wealthy institutions or individuals for ‘donations’ and ‘gifts’ in closed, one-way transactions with little interaction?
Today’s social entrepreneurs are not interested in handouts, and neither are their supporters. Both groups are looking to contribute to an evolving world of partnerships, social enterprises, and even crowdfunding. They recognize that they are all components of a healthy system that turns resources into community outcomes and impacts. They each contribute unique value that makes the organization much more than the sum of its parts.
You can join this “changing landscape” by making a few simple mindset shifts, reflected in the words you use. (Hint: You’ll find some of these keywords in italics below.)
I’m talking about a new way of thinking about and expressing our collective place in the world. That is, a new kind of positioning, outreach, marketing.
But before we get there, let’s clarify that “marketing” is not a nasty word or a sleazy necessary evil (read: snake oil salesmanship). Rather, it’s about entering into an exchange where everyone wins. When you express such an exchange in writing, I becomes all about sharing information and passion about your work with interested readers so that they, your clients, and your larger community can all benefit. Through this exchange, you will have become true partners in the endeavor.
Your job is to show that your organization is a trustworthy, inspirational partner. And you need to demonstrate how your reader’s investment (of money and/or time) will get real results that they can be proud of.
To do that, your copywriting must position your work as cutting-edge. It must start to engage new and varied audiences. And it must help your organization become a respected thought leader in your field.
I call it the ABCs of Copywriting for the Social Sector:
Join me and The Philantrepreneur Foundation Radio Showhost Dr. Victoria Boyd. We discussed ‘being’ a Philantrepreneur, and how to effectively utilize and implement “Writing to Make a Difference” in your own work.
The show offered tips, strategies and insight to build your organizational capacity, win-win relationships, and community impact. It’s all valuable content for entrepreneurs or nonprofits.
Listen in and you’ll also get a glimpse of my own story and the heart of “Writing to Make a Difference”.
Check out my live interview and don’t forget the archive of past shows with lots of other great guests!
This listener made my day:
“Wow! Thank you for your podcast series, especially your recent episode hosting Dalya Massachi. Wonderful, insightful, and inspiring conversation! Your podcast has already made a difference in my thinking! I’ve ordered a copy of Dalya’s book and look forward to reading it, as well as following the amazing work she’s doing.” – Aaron Culich
ALERT: The 4 conference call times have been changed by popular demand. Now 4:00 – 5:30 pm PT.
What if you could multiply your grant success in the next few months?
This February 2 – March 12, I will be facilitating the next Grantwriter’s FastTrack Coaching Program: a unique, hands-on opportunity to develop or refresh your grantwriting skills. We’ll cover a wide range of topics concerning the strategy and craft of grantwriting to foundations and corporations and beyond. Space is limited to only 6 people!
The FastTrack Program includes group training, thorough expert and peer feedback and advice, and individual “laser” coaching. We will help you improve at least one grant proposal in real time, and prepare for many others to come. Together we will create a safe and supportive online group of trusted colleagues.
Want to hear a sample of training and coaching on grantwriting? Watch a free introductory webinar HERE.
This online program is designed for you if…
You have grantwriting responsibilities as a nonprofit development or program staff member, volunteer, or board member
You are a beginning/intermediate/returning grantwriter
You have strong writing skills and want to explore the world of grantwriting
All you need to participate are a phone and a computer with an Internet connection.
Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)
If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.
Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.
In this interactive webinar you will learn:
1) The ABC’s of copywriting, including creating and advancing your brand, understanding your investors’ needs, and focusing on the benefits you offer
2) The top characteristics of effective copywriting and how to apply them
3) How to select stories that connect with investors
This webinar is based on my award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” All webinar registrants are eligible for a special discount!