Category Archives: Social Entrepreneurship

Check out my latest journal article: “Watch Your Language!”

Have you heard of The Philantrepreneur Journal? Published by The Philantrepreneur Foundation, this quarterly digital publication contains informative articles on timely topics, features industry leaders, and offers great resources.

I have a full-length article In the Fall 2015 edition, titled  “Watch Your Language: Develop Messages that Speak to Today’s Readers.” Check it out on pages 26-28!

(To get you started, I reprinted the first several paragraphs below.)

Are you and your organization prepared for the big changes underway, as our world becomes more collaborative, open, and blended?

Or do you find yourself stuck in the conventional model of philanthropy: asking wealthy institutions or individuals for ‘donations’ and ‘gifts’ in closed, one-way transactions with little interaction?

Today’s social entrepreneurs are not interested in handouts, and neither are their supporters. Both groups are looking to contribute to an evolving world of partnerships, social enterprises, and even crowdfunding. They recognize that they are all components of a healthy system that turns resources into community outcomes and impacts. They each contribute unique value that makes the organization much more than the sum of its parts.

You can join this “changing landscape” by making a few simple mindset shifts, reflected in the words you use. (Hint: You’ll find some of these keywords in italics below.)

I’m talking about a new way of thinking about and expressing our collective place in the world. That is, a new kind of positioning, outreach, marketing.

But before we get there, let’s clarify that “marketing” is not a nasty word or a sleazy necessary evil (read: snake oil salesmanship). Rather, it’s about entering into an exchange where everyone wins. When you express such an exchange in writing, I becomes all about sharing information and passion about your work with interested readers so that they, your clients, and your larger community can all benefit. Through this exchange, you will have become true partners in the endeavor.

Your job is to show that your organization is a trustworthy, inspirational partner. And you need to demonstrate how your reader’s investment (of money and/or time) will get real results that they can be proud of.

To do that, your copywriting must position your work as cutting-edge. It must start to engage new and varied audiences. And it must help your organization become a respected thought leader in your field.

I call it the ABCs of Copywriting for the Social Sector:

Read the rest of the article on pages 26-28…

Live Internet Radio Interview Discusses “Writing to Make a Difference”

Join me and The Philantrepreneur Foundation Radio Show host Dr. Victoria Boyd. We discussed ‘being’ a Philantrepreneur, and how to effectively utilize and implement “Writing to Make a Difference” in your own work.

The show offered tips, strategies and insight to build your organizational capacity, win-win relationships, and community impact. It’s all valuable content for entrepreneurs or nonprofits.

Listen in and you’ll also get a glimpse of my own story and the heart of “Writing to Make a Difference”.

Check out my live interview  and don’t forget the archive of past shows with lots of other great guests!

This listener made my day:

“Wow! Thank you for your podcast series, especially your recent episode hosting Dalya Massachi. Wonderful, insightful, and inspiring conversation! Your podcast has already made a difference in my thinking! I’ve ordered a copy of Dalya’s book and look forward to reading it, as well as following the amazing work she’s doing.” – Aaron Culich

 

 

 

Next Grantwriter’s FastTrack Coaching Program starts 2/2!

ALERT: The 4 conference call times have been changed by popular demand. Now 4:00 – 5:30 pm PT.

FT_logoWhat if you could multiply your grant success in the next few months?

This February 2  – March 12, I will be facilitating the next Grantwriter’s FastTrack Coaching Program: a unique, hands-on opportunity to develop or refresh your grantwriting skills. We’ll cover a wide range of topics concerning the strategy and craft of grantwriting to foundations and corporations and beyond. Space is limited to only 6 people!

The FastTrack Program includes group training, thorough expert and peer feedback and advice, and individual “laser” coaching. We will help you improve at least one grant proposal in real time, and prepare for many others to come. Together we will create a safe and supportive online group of trusted colleagues.

Want to hear a sample of training and coaching on grantwriting? Watch a free introductory webinar HERE.

This online program is designed for you if…

  • You have grantwriting responsibilities as a nonprofit development or program staff member, volunteer, or board member
  • You are a beginning/intermediate/returning grantwriter
  • You have strong writing skills and want to explore the world of grantwriting

All you need to participate are a phone and a computer with an Internet connection.

Continue reading

11/5 Webinar: Engage Investors with Powerful, Passionate Copywriting! (with Social Enterprise Alliance)

SEA-Bay Area logoCalling all social entrepreneurs:

Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive webinar you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your investors’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that connect with investors

This webinar is based on my award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” All webinar registrants are eligible for a special discount!

LEVEL: Beginner, Intermediate

Register HERE!

Hope to “see” you there!

 

Grad Gift Pack: Get your social sector career off to a great start!

grad capDo you know a recent graduate interested in the nonprofit or social enterprise sector? (Hey, that recent graduate might even be you!)

Now that the caps have all been tossed in the air, it may be time to start focusing on the next step. If so, you’re in the right place.

Great writing is CRUCIAL to success in the social sector (nonprofits, foundations, green businesses, and the like). Improve your writing and you’ll boost the effectiveness of your fundraising, marketing, program development, or organizational management. You’ll also become an “authority” (the root of that word is “author”).

But few of us know how to share our work with the world in the most effective and efficient way. That’s where I can help.

Through August 31, I am offering a special Grad Gift Pack, which includes:

A) 20% off your paperback or e-book copy of Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. This “portable writing coach for social change” is filled with solid advice, examples, bonus tips, and writing exercises designed to get you in the writing groove — no matter what position you get at an organization. Continue reading