Category Archives: Social Change

2/23: Engage Your Readers with Powerful, Passionate Copywriting! (FREE Workshop in Berkeley, CA)

impact-hub-logo

Join us in person on February 23 at the Impact Hub in Berkeley, CA

Engage Your Readers with Powerful, Passionate Copywriting!

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this session is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive session you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your readers’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that resonate with your readers

This workshop is based on my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. All participants are eligible for a special discount on a signed copy!

LEVEL: Beginner, Intermediate

More info is HERE.

MLK Day 2015

MLK DayThis year on Dr. Martin Luther King, Jr.’s birthday I watched Selma, the new film about the historic civil rights march from Selma to Montgomery, Alabama. The movie was a rousing and inspiring reminder of the power of passionate words and decisive action.

What a winning combination — one you are involved in every day as a social changemaker who uses “writing to make a difference.”

I’m here to help you strengthen your work and build the confidence and capacity you need to make the changes you want to see in the world: in 2015 and beyond. Thanks for letting me play that role.

Next Grantwriter’s FastTrack Coaching Program starts 2/2!

ALERT: The 4 conference call times have been changed by popular demand. Now 4:00 – 5:30 pm PT.

FT_logoWhat if you could multiply your grant success in the next few months?

This February 2  – March 12, I will be facilitating the next Grantwriter’s FastTrack Coaching Program: a unique, hands-on opportunity to develop or refresh your grantwriting skills. We’ll cover a wide range of topics concerning the strategy and craft of grantwriting to foundations and corporations and beyond. Space is limited to only 6 people!

The FastTrack Program includes group training, thorough expert and peer feedback and advice, and individual “laser” coaching. We will help you improve at least one grant proposal in real time, and prepare for many others to come. Together we will create a safe and supportive online group of trusted colleagues.

Want to hear a sample of training and coaching on grantwriting? Watch a free introductory webinar HERE.

This online program is designed for you if…

  • You have grantwriting responsibilities as a nonprofit development or program staff member, volunteer, or board member
  • You are a beginning/intermediate/returning grantwriter
  • You have strong writing skills and want to explore the world of grantwriting

All you need to participate are a phone and a computer with an Internet connection.

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11/5 Webinar: Engage Investors with Powerful, Passionate Copywriting! (with Social Enterprise Alliance)

SEA-Bay Area logoCalling all social entrepreneurs:

Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive webinar you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your investors’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that connect with investors

This webinar is based on my award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” All webinar registrants are eligible for a special discount!

LEVEL: Beginner, Intermediate

Register HERE!

Hope to “see” you there!

 

NEW VIDEO: Top 6 Ways Grantwriters Are Strategic Leaders

KC_ laughingA few months ago, the Grant Professionals Association’s Heart of America chapter invited me to be the plenary speaker at their regional conference in Kansas City, MO. I was honored and pleased to present to such a respected group!

I spoke about the Top 6 Ways Grantwriters Are Strategic Leaders (whether they know it or not). The 6 are:

 

  1. You are passionate about your organization’s story and want to share it
  2. You plan ahead
  3. You “rally the troops” while staying calm, cool, and collected
  4. You ask the right questions and tell it like it is
  5. You see the big picture AND the devilish details and you polish them all
  6. You learn from rejection and know your limits

If you are a grant professional, you are perfectly positioned to help your organization plan strategically for its grantseeking future. You are the knowledgeable guide who can lead executive and program staff to design work that is attractive to grantmakers.

During my presentation, we discussed:

  • How to make sure everyone is on the same page (with the same purposes)
  • What questions to ask to get the information you need
  • Examples of strategizing with staff – before , during, or after the grant award

It was great to see people take notes, participate in group exercises, laugh at my jokes (!), and take away ideas they could really use.

Want to watch the 40-minute presentation (in a few segments)? You can do that right here:


By the way, if YOUR organization or association is looking for a customized presentation for an upcoming meeting (in person or online), please check out my work as a speaker HERE.