How many times has a copywriter bemoaned that designers always say there’s too much text? How many times does the designer want the editor to cut more text?
How can we come to a perfect harmony?
Graphic design should make your text sing. Good design should enhance the text, it is the supporting actor to the lead star, making sure that the lead role drives the plot and the story. It is the rhythm section to the leader singer. It is the choir to the diva. At the same time, if the story is dominated by the one star always taking the solo, the audience can lose interest, it starts to feel monotonous. This is why design can enhance the copywriting.
Functional graphic design shouldn’t overwhelm the reader to distraction but encourage the reader to read the this brochure, report, flyer, advertisement. Graphic design should show off the stars of the story.
Graphic design can transform your copy into an eyecatching piece: