Category Archives: Publishing

Featured Service: Website Reviews

I am excited to now offer thorough website content reviews!

If you are planning to update your website, you may benefit from an outsider’s professional review. We’ll spotlight areas of special concern, such as:

  • Do you answer your reader’s top 3 questions? (What are you about? Is this site for me? Why should I care?)
  • Who are the users of the site and how can you best serve them?
  • Does the site focus on the benefits you provide?
  • Are you maximizing your text throughout the site?
  • How are you doing on content placement, categorization, and navigation?
  • Is your graphic design complementing your words?
  • Are you using any Search Engine Optimization techniques?

Get a taste of what website assessment looks like in my October 30 webinar or contact me to learn more.

Content Development for Your Website: Today’s Best Practices (Webinar)

Have you been putting off making needed changes to your website content? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This popular webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

TAKEAWAYS:
• 3 planning fundamentals that help you get the results you want
• What you need to know about today’s web users
• How to ensure website usability & accessibility
• Intro to Search Engine Optimization
• Recommended resources on the web

SPECIAL OPPORTUNITY: Would you like us to review your organization’s website live on the webinar? If so, just send us the URL. We will choose a few sites that represent a variety of content-related issues to address.

2 BONUSES:
1) Use promo code “makeadifference” to get $10 off.
2) All participants are eligible for a special discount on a professional website audit.

 

WHO’S THE WEBINAR FOR?

Anyone responsible for strategizing around and/or implementing their nonprofit website’s content development.

TESTIMONIALS FROM RECENT PARTICIPANTS:

“I feel very inspired to go back and work on my site!”

“This session was not just 101, but offered next-level info. It also had lots of critique of assumptions.”

“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”

“The information presented was very valuable; it gave me a starting point in which to begin improving writing for both the website and grants.”

“In a short workshop, Dalya gave us simple, clear guidance that really shifted my approach to web copy for my organization. Her recommendations were powerful and simple – and all very do-able. As we began our website redesign process, I felt better equipped to communicate our needs to our designers. I also have great copywriting tools and guidelines available to me. It’s put us in a great position to create a much more effective and current redesigned website, and has informed updates we’ve made to our existing site in the meantime.”

Learn more and register for my October 30th webinar, part of Nonprofit Learning Lab’s Online Nonprofit Institute.

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

Continue reading

Celebrate St. Patrick’s Day with these Irish writers’ quotes

Ireland is known as a wonderful source of written inspiration for us in the Western world. I remember reading many Irish writers back in school (I bet you do, too).

So I thought St. Patrick’s Day would be a perfect time to pay homage by re-visiting some of my favorite writing quotes from the land of shamrocks. Won’t you join me?

“He wanted to cry quietly but not for himself: for the words, so beautiful and sad, like music.”  – James Joyce, A Portrait of the Artist as a Young Man

“If you have the words, then there’s always the chance that you’ll find the way.” – Seamus Heaney

“The words ran away from me.” – Edna O’Brien

“When you are old and gray and full of sleep
And nodding by the fire, take down this book,
And slowly read, and dream of the soft look
Your eyes had once, and of their shadows deep;”

William Butler Yeats, “When You are Old”

“I never travel without my diary. One should always have something sensational to read on the train.” – Oscar Wilde, The Importance of being Earnest

‘Writing is learning to say nothing, more cleverly each day.’ – William Allingham

“I often quote myself. It adds spice to my conversations.” – George Bernard Shaw

National Proofreading Day This Week: Get Beyond Typos.

March 8 was National Proofreading Day. Wow! A whole day just for acknowledging the importance of proofreading and encouraging error-free writing.

While perfection is actually not humanly possible, striving for it is always a good idea. That is, especially when you are trying to project a polished, professional image. And I know that as a changemaker, you definitely are!

Detailed proofreading makes your work stand out from the crowd. If you think your computer’s spell-checker is all you need to catch your every error, think again. If only things were that simple!

Final proofreading is actually harder than it looks. You have to keep in mind dozens and dozens of grammar, spelling, and punctuation rules. And you are still bound to miss things on your first go-round.

Here are some of my favorite tips to make your proofing task less draining: Continue reading