Category Archives: Publishing

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

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Celebrate St. Patrick’s Day with these Irish writers’ quotes

Ireland is known as a wonderful source of written inspiration for us in the Western world. I remember reading many Irish writers back in school (I bet you do, too).

So I thought St. Patrick’s Day would be a perfect time to pay homage by re-visiting some of my favorite writing quotes from the land of shamrocks. Won’t you join me?

“He wanted to cry quietly but not for himself: for the words, so beautiful and sad, like music.”  – James Joyce, A Portrait of the Artist as a Young Man

“If you have the words, then there’s always the chance that you’ll find the way.” – Seamus Heaney

“The words ran away from me.” – Edna O’Brien

“When you are old and gray and full of sleep
And nodding by the fire, take down this book,
And slowly read, and dream of the soft look
Your eyes had once, and of their shadows deep;”

William Butler Yeats, “When You are Old”

“I never travel without my diary. One should always have something sensational to read on the train.” – Oscar Wilde, The Importance of being Earnest

‘Writing is learning to say nothing, more cleverly each day.’ – William Allingham

“I often quote myself. It adds spice to my conversations.” – George Bernard Shaw

National Proofreading Day This Week: Get Beyond Typos.

March 8 was National Proofreading Day. Wow! A whole day just for acknowledging the importance of proofreading and encouraging error-free writing.

While perfection is actually not humanly possible, striving for it is always a good idea. That is, especially when you are trying to project a polished, professional image. And I know that as a changemaker, you definitely are!

Detailed proofreading makes your work stand out from the crowd. If you think your computer’s spell-checker is all you need to catch your every error, think again. If only things were that simple!

Final proofreading is actually harder than it looks. You have to keep in mind dozens and dozens of grammar, spelling, and punctuation rules. And you are still bound to miss things on your first go-round.

Here are some of my favorite tips to make your proofing task less draining: Continue reading

ENCORE: Free Webinar 11/11: How to Assemble Your Ideal Nonfiction Self-Publishing Team

Yes, you’re thinking of self-publishing. But how can you prepare your emerging manuscript to take on the world? What kind of help do you need, and how can you get it?

It can be very confusing to sort out the dizzying array of options available these days. True: The barriers to becoming an author have never been fewer. But the publishing journey can sometimes be a bit overwhelming. Where do you start, and how can you evaluate the professionals who can help you along the way?

Join me for a free webinar that will demystify the process by offering clear guidance to move you forward. This webinar is about becoming an educated consumer of professional self-publishing help (I’ve been on both sides of the desk)! It was inspired by a publishing colleague who said he didn’t envy first-time authors trying to figure out how to navigate the system.

Lots of people are entering the self-publishing arena these days. And as an author you need to do your due diligence to find people you can trust, who have your best interests in mind. Who can you trust with your “baby”?

Webinar participants said it best:

“It’s a big job and we need support.”

“I realized the magnitude of considerations required to actually produce a book beyond just producing the content!”

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Last time in 2015: Web Copy “Writing to Make a Difference” working session: 11/4 in San Francisco

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.) Continue reading