Category Archives: Nonprofits

New Webinar Recording: Copywriting for the Web

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

You are in luck! You can now watch the recording of my recent  “Copywriting for the Web” webinar hosted by TechSoup. In it, I discuss how to identify your specific users and tailor your content so that it increases your usability and accessibility. I help you work on content strategy and placement so you can focus on building your brand identity. Learn how to engage you readers and improve your website.

Here’s what a few participants had to say:

“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”

“The information presented was very valuable;, it gave me a starting point in which to begin improving writing for both the website and grants.”

“Very worthwhile investment of time.”

And some especially helpful tips folks walked away with: Continue reading

Social Impact & Innovation Conference Wrap-Up (April 2017)

We are introducing a new ongoing series on the highlights and key takeaways from social impact and innovation conferences around the world. Our team is actively engaged in helping to create a better world and one way we can help is to share the stories and visions of like-minded individuals and organizations. You can view our calendar of upcoming conferences and we would love to hear your thoughts and recommendations about other learning opportunities.

The month of April brought us better weather and a wealth of information from conferences in England to ones in Durham, NC and Philadelphia.

Media relations and marketing were the focal point at the Create Good Conference. “Offering a creative space for nonprofit communications professionals to ‘get the tools to get to work,’” the conference hosted workshops ranging from grassroots organizing and marketing to Millennials to the future and effectiveness of nonprofit communications. Keynote speaker, Shanelle Matthews, Director of Communications for Black Lives Matter, reminded us that “Mass communications is changing. Gmail has a 4% open rate. Remember that next time you send an email.” We can all work to inspire each other and help better the communities that we want to live in.

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Remembering Rebecca Vermillion Shawver’s Contributions

Well-known grantwriter and teacher Rebecca (Becki) Vermillion Shawver recently passed away, and I wanted to be sure to share her story and some articles she wrote for CharityChannel. I only worked with Becki a few times but quickly saw that she was obviously a true professional in the field; she will be missed!

Rebecca Vermillion Shawver was the Director of Grant Administration at Brazosport College. She was an active member of the Grant Professionals Association and earned her GPC. Additionally, she was a member of the Council for Resource Development (CRD) for community college fund development professionals. Rebecca was a past CRD Director for Region VI and a past member of the CRD National Board. She presented numerous workshops at multiple regional and national CRD conferences.

A native-born Hoosier, Rebecca continued to serve as a consultant for agencies located in the State of Indiana. Additionally, she was the author of What Funders Want: Developing Evaluation Plans to Support Your K-12 Grant Applications (LRP Publications).

Rebecca was a dedicated volunteer working with the AFS Intercultural Programs. As the Volunteer Chair for the AFS Cradle of Texas Team, she was responsible for implementing and coordinating the AFS high school exchange program in part of Harris and all of Brazoria County, Texas. She hosted 22 exchange students over the past 25 years!

I want to share a few of Rebecca’s outstanding articles, which are among the dozens she authored for CharityChannel: Continue reading