Category Archives: Green Marketing

Green marketing (not greenWASHing!)

web writing

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

Continue reading

ConsciousCapitalismBayArea #1

New Case study for Conscious Capitalism Bay Area: Lifelong Journey

I recently interviewed James White, a lifelong “conscious capitalist,” even before that term was invented.

For decades, he has been on the forefront of focusing on the Triple Bottom Line: people, planet, and profits. And because I am a writer and editor involved with the San Francisco Bay Area chapter of the Conscious Capitalism movement, I have started blogging for the group.

Yes, I have worked with and for nonprofits since childhood, because they focus on social change and making the world a better place for all.

But in the past few decades we have seen the phenomenal growth of for-profit entities that also seek the Triple Bottom Line: social mission businesses, social enterprises, green businesses, purpose-driven business, etc. In fact, I just attended Sustainatopia, a large international conference along those same lines.

I am thrilled to see the vast shift in today’s businesses world, as it adapts to the demands of people like you and me. We’re insisting on doing business as UNusual — that is, for the benefit of humanity and the environment. No longer is the nonprofit world the only place to participate in this work.

My first blog post for the San Francisco Bay Area chapter of the Conscious Capitalism movement is a good place to begin to explore this world.

The article starts out like this: Continue reading

Happy 2016! Got some new writing goals?

 

If you’re anything like me, you are contemplating your professional development goals and priorities for 2016. It’s time to take stock and think about what’s really important to you as we enter this brand new year. A few questions:

  • Do you want to become a more polished communicator, online or offline?
  • Are you ready to finally brush up on your writing skills to get the most out of every piece you write?
  • Do you want to up your game in grantseeking, content development, or both?

If you would like to discuss options for yourself or your team, I am scheduling a limited number of complimentary strategy sessions.  Continue reading

UN COP21

2015 UN Conference on Climate Change : Are They ‘Writing to Make a Difference’?

I wish I could go to the UN Climate Summit in Paris, but I have to watch from the sidelines here in the San Francisco Bay Area.

A full 196 signatories (195 states and the European Union) are set to negotiate a treaty to limit global warming and deal with climate change’s effects worldwide (as of 2020). This meeting is supposed to be the big one: the one that will turn the tide toward a real global agreement. Emissions targets, climate change adaptations, financial pledges, etc. will all figure into the document.

Throngs of activists from all around the world are also chiming in.

Will it all be effective?  It had better be. But that remains to be seen.

Meanwhile, some great press coverage is coming out of The Guardian (UK) and Democracy Now!, to name a few sources. I am also part of the Paris Rapid Response team at 350.org (an easy way to plug into the action).

And since our focus is on writing and the power of language, I have to share this article from The Guardian on the competing metaphors used by heads of state in their speeches to open the conference. The phrases included: Continue reading

Web-Copy-Writing_Banner-1140x380

Last time in 2015: Web Copy “Writing to Make a Difference” working session: 11/4 in San Francisco

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project moving!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any content you already have, and get ready to get your hands dirty (figuratively speaking)!

(BONUS: Participants are eligible for a special discount on a professional website audit.) Continue reading