Category Archives: Green Marketing

Green marketing (not greenWASHing!)

New Webinar Recording: Copywriting for the Web

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

You are in luck! You can now watch the recording of my recent  “Copywriting for the Web” webinar hosted by TechSoup. In it, I discuss how to identify your specific users and tailor your content so that it increases your usability and accessibility. I help you work on content strategy and placement so you can focus on building your brand identity. Learn how to engage you readers and improve your website.

Here’s what a few participants had to say:

“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”

“The information presented was very valuable;, it gave me a starting point in which to begin improving writing for both the website and grants.”

“Very worthwhile investment of time.”

And some especially helpful tips folks walked away with: Continue reading

Social Impact & Innovation Conference Wrap-Up (April 2017)

We are introducing a new ongoing series on the highlights and key takeaways from social impact and innovation conferences around the world. Our team is actively engaged in helping to create a better world and one way we can help is to share the stories and visions of like-minded individuals and organizations. You can view our calendar of upcoming conferences and we would love to hear your thoughts and recommendations about other learning opportunities.

The month of April brought us better weather and a wealth of information from conferences in England to ones in Durham, NC and Philadelphia.

Media relations and marketing were the focal point at the Create Good Conference. “Offering a creative space for nonprofit communications professionals to ‘get the tools to get to work,’” the conference hosted workshops ranging from grassroots organizing and marketing to Millennials to the future and effectiveness of nonprofit communications. Keynote speaker, Shanelle Matthews, Director of Communications for Black Lives Matter, reminded us that “Mass communications is changing. Gmail has a 4% open rate. Remember that next time you send an email.” We can all work to inspire each other and help better the communities that we want to live in.

Continue reading

Takeaways from HigherPurpose17: Creating Authentic Connection with Stakeholders

I recently wrote an article that was featured on the blog of Conscious Capitalism Bay Area (CCBA). After attending their HigherPurpose17 conference, I wanted to share some insights that I’m applying to my business.

(To get you started, I reprinted the first several paragraphs below.)

I’ve been involved with CCBA [Conscious Capitalism Bay Area chapter] for several years now, and I wasn’t sure if I would benefit from HigherPurpose17. The CCBA events I have attended in the past have given me a solid grounding in the principles and practices of Conscious Capitalism, socially responsible  business, the triple bottom line (people, planet, profits), and even B Corporations. I wondered: Would there be any new information at HigherPurpose17 for me to learn?

It turns out, I’m so glad I attended the conference!

In addition to great networking opportunities (true of all CCBA events), there were two complementary sessions that really stood out for me. The first was a presentation by Christine Comaford, founder of the neuroscience-based Smart Tribes Institute. The second was a practicum session on one of the Four Tenets of Conscious Capitalism , Stakeholder Orientation, led by Cathy Goerz, Co-Chair of the CCBA Marketing & Communications Committee, and Ryan Baum, Principal of Jump Associates.

What I learned from Christine Comaford: Every person wants, needs and buys only 3 three things…

Read more HERE.

10/20-21: Nonprofit Awareness Expo in Las Vegas Area

I am excited to speak, exhibit, and coach at the upcoming Nonprofit Awareness Expo in the Las Vegas area on October 20 and 21. The Philantrepreneur Foundation is presenting the event with the help of many community partners, including the Alliance for Nevada Nonprofits, United Way, and SCORE.

At the Nonprofit Awareness Expo, leaders and professionals will offer valuable insight via a community panel discussion and multiple presentations with strategies and resources for anyone in a for-purpose or nonprofit business.

Brand messaging, CRM systems, Internet marketing, and connecting in the community are just a few of the topics we’ll cover.

“I’m so proud of Dr. Victoria Boyd and the outstanding work she is doing with The Philantrepreneur Foundation,” said Julie Murray, President of the Moonridge Group. “Her vision for a collaborative community is inspirational!  They are making great progress to inspire non-profits to work together, and will make a significant and long-lasting impact in our community.” Continue reading

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

Continue reading