Category Archives: Green Marketing

Green marketing (not greenWASHing!)

Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with TechSoup.org, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
Takeaways:
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

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Announcing…Good Point Collective (I’m a co-founder)

good point collective logo

This spring, I helped co-found a new network of journalists, editors, and content marketers — the Good Point Collective. We came together to connect businesses, nonprofits, and independent professionals with the professional writing teams they need to produce effective and efficient content-marketing and storytelling campaigns.

Our team approach is what makes us stand out,” says Barbara Jean Walsh, another Good Point Collective co-founder. “Whether you are seeking guidance and support for a full-length book publishing effort or just need to ramp up your presence on one outpost of the Internet, we have a team of members available to work together and discover the best possible solution to your challenge.” Continue reading

Grad Gift Pack: Get your social sector career off to a great start!

grad capDo you know a recent graduate interested in the nonprofit or social enterprise sector? (Hey, that recent graduate might even be you!)

Now that the caps have all been tossed in the air, it may be time to start focusing on the next step. If so, you’re in the right place.

Great writing is CRUCIAL to success in the social sector (nonprofits, foundations, green businesses, and the like). Improve your writing and you’ll boost the effectiveness of your fundraising, marketing, program development, or organizational management. You’ll also become an “authority” (the root of that word is “author”).

But few of us know how to share our work with the world in the most effective and efficient way. That’s where I can help.

Through August 31, I am offering a special Grad Gift Pack, which includes:

A) 20% off your paperback or e-book copy of Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. This “portable writing coach for social change” is filled with solid advice, examples, bonus tips, and writing exercises designed to get you in the writing groove — no matter what position you get at an organization. Continue reading

Eco-Persuasion: A Model for Connecting with Your Audience

green earth[Dalya’s Note: This guest post was written by Patricia Dines. She is a freelance writer who’s been inspiring constructive eco-action for 20+ years and can be found at www.patriciadines.info or www.askecogirl.info.]

In my conversations with people about eco-action, one common question they have is how to talk with folks who don’t care about their issue, or worse, respond in non-factual and argumentative ways.

Understandably, most of us want to avoid conflict, keep conversations agreeable, and steer clear of the strident activist tone that turns people away.

However, simply skipping these discussions can leave us feeling unsatisfied, because we know that literally life and death is at stake for so many people, animals, ecosystems, and the planet itself.

So how can we communicate about these issues both pleasantly and effectively, and, through that, help our culture cheerfully shift from eco-destruction to eco-sanity?

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Describe Your Unique Role in Collaborative Efforts

fabric threads[Dalya’s Note: This is an excerpt from my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.]

You may recall my post about the value of collaboration. Today I want to talk about the importance of carving out a unique niche for your organization in those collaborative efforts.

Your work to advance your organization’s unique brand involves illustrating how you contribute essential threads to your community’s interwoven fabric. You serve as a crucial resource and contributor to social and/or environmental responsibility.

Collaboration combines your organization’s power with that of other organizations that share your values, in a strategic effort to benefit a larger number of people than you could alone.

Ask yourself: How does your work fit into the larger picture of your community’s well-being?

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