Category Archives: Green Marketing

Green marketing (not greenWASHing!)

Grad Gift Pack: Get your social sector career off to a great start!

grad capDo you know a recent graduate interested in the nonprofit or social enterprise sector? (Hey, that recent graduate might even be you!)

Now that the caps have all been tossed in the air, it may be time to start focusing on the next step. If so, you’re in the right place.

Great writing is CRUCIAL to success in the social sector (nonprofits, foundations, green businesses, and the like). Improve your writing and you’ll boost the effectiveness of your fundraising, marketing, program development, or organizational management. You’ll also become an “authority” (the root of that word is “author”).

But few of us know how to share our work with the world in the most effective and efficient way. That’s where I can help.

Through August 31, I am offering a special Grad Gift Pack, which includes:

A) 20% off your paperback or e-book copy of Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. This “portable writing coach for social change” is filled with solid advice, examples, bonus tips, and writing exercises designed to get you in the writing groove — no matter what position you get at an organization. Continue reading

Eco-Persuasion: A Model for Connecting with Your Audience

green earth[Dalya's Note: This guest post was written by Patricia Dines. She is a freelance writer who's been inspiring constructive eco-action for 20+ years and can be found at www.patriciadines.info or www.askecogirl.info.]

In my conversations with people about eco-action, one common question they have is how to talk with folks who don’t care about their issue, or worse, respond in non-factual and argumentative ways.

Understandably, most of us want to avoid conflict, keep conversations agreeable, and steer clear of the strident activist tone that turns people away.

However, simply skipping these discussions can leave us feeling unsatisfied, because we know that literally life and death is at stake for so many people, animals, ecosystems, and the planet itself.

So how can we communicate about these issues both pleasantly and effectively, and, through that, help our culture cheerfully shift from eco-destruction to eco-sanity?

Continue reading

Describe Your Unique Role in Collaborative Efforts

fabric threads[Dalya's Note: This is an excerpt from my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.]

You may recall my post about the value of collaboration. Today I want to talk about the importance of carving out a unique niche for your organization in those collaborative efforts.

Your work to advance your organization’s unique brand involves illustrating how you contribute essential threads to your community’s interwoven fabric. You serve as a crucial resource and contributor to social and/or environmental responsibility.

Collaboration combines your organization’s power with that of other organizations that share your values, in a strategic effort to benefit a larger number of people than you could alone.

Ask yourself: How does your work fit into the larger picture of your community’s well-being?

Continue reading

All Writing Wednesdays Recordings: Now Only 99 Cents Each

writing_wednesdays_jpeg

Need to brush up on your writing knowledge base? Missed a Writing Wednesdays session you wish you could’ve heard?

Now you can access the full collection of Writing Wednesdays recordings on 4Good.

You’ll find goodies on a wide range of writing-related topics, from planning to drafting to editing and publishing. I even included an “Ask Dalya” session that answered a diverse array of your questions. Here’s the full list of topics:

  • ASK DALYA (answers to common questions)
  • BUSINESS PLANS
  • COLLABORATIVE WRITING
  • COMMUNICATION RESEARCH
  • EDITING
  • EDITORIAL CALENDAR
  • FUNDRAISING APPEAL LETTERS
  • GRANTSEEKING (individual or as a bundle of 4 sessions)
  • GREEN COPYWRITING
  • INDEPENDENT PUBLISHING
  • MAKING YOUR CASE
  • MISSION STATEMENTS
  • OPENING LINES
  • OPINION PIECES
  • PRESS RELEASES
  • SNAPPY TITLES

All recordings are only $0.99 and you can even sample a few free ones:

New recordings are added monthly, so check the 4Good listing often. (The 3 most recent Writing Wednesdays recordings are available for free for 3 months in the Archive and then become available for purchase.)

Want to join a live call and possibly have your materials selected for feedback (depending on subject matter)? Just sign up on the right-hand side of this page. Students in my classes absolutely love our feedback sessions!

Thanks for being a part of the growing Writing Wednesdays community.

Now Available: New Independent Publishing Resources for Changemakers

ebookLooking for a new way to attract and engage prospective donors, clients, or customers? Today’s audiences often bypass traditional fundraising or advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?

A book or e-book (maybe even a “free-mium”) is a great way to share your experience and insights, bring more visibility to your cause or organization, and establish yourself as a passionate and credible “author”-ity in your field.

Vital components of your overall marketing strategy, books and e-books can be recycled across many communication and fundraising channels (online and offline). You’ll make a winning impression when you can say: “We wrote the book on that topic!”

With e-books and books so easy to create these days, what’s holding you back? And how can you make them work for your organization?

My website now houses lots of great new resources for current and emerging self-publishers—especially leaders of social sector organizations:

Conference call: Independent Publishing for the Changemaker: Advice on how to use this ultimate marketing technique: what’s involved and how to get started (handout plus recording)

Webinar slides:

  • Publishing Your Ebook for Greater Business Impact
  • Thinking About Hiring an Independent Editor? Start Here!

Detailed handouts:

  • The right team for the indie publishing process
  • Where to find an independent editor: professional associations
  • Websites of interest to the indie writer/publisher

Download your copies HERE.