Category Archives: Green Marketing

Green marketing (not greenWASHing!)

Takeaways from HigherPurpose17: Creating Authentic Connection with Stakeholders

I recently wrote an article that was featured on the blog of Conscious Capitalism Bay Area (CCBA). After attending their HigherPurpose17 conference, I wanted to share some insights that I’m applying to my business.

(To get you started, I reprinted the first several paragraphs below.)

I’ve been involved with CCBA [Conscious Capitalism Bay Area chapter] for several years now, and I wasn’t sure if I would benefit from HigherPurpose17. The CCBA events I have attended in the past have given me a solid grounding in the principles and practices of Conscious Capitalism, socially responsible  business, the triple bottom line (people, planet, profits), and even B Corporations. I wondered: Would there be any new information at HigherPurpose17 for me to learn?

It turns out, I’m so glad I attended the conference!

In addition to great networking opportunities (true of all CCBA events), there were two complementary sessions that really stood out for me. The first was a presentation by Christine Comaford, founder of the neuroscience-based Smart Tribes Institute. The second was a practicum session on one of the Four Tenets of Conscious Capitalism , Stakeholder Orientation, led by Cathy Goerz, Co-Chair of the CCBA Marketing & Communications Committee, and Ryan Baum, Principal of Jump Associates.

What I learned from Christine Comaford: Every person wants, needs and buys only 3 three things…

Read more HERE.

10/20-21: Nonprofit Awareness Expo in Las Vegas Area

I am excited to speak, exhibit, and coach at the upcoming Nonprofit Awareness Expo in the Las Vegas area on October 20 and 21. The Philantrepreneur Foundation is presenting the event with the help of many community partners, including the Alliance for Nevada Nonprofits, United Way, and SCORE.

At the Nonprofit Awareness Expo, leaders and professionals will offer valuable insight via a community panel discussion and multiple presentations with strategies and resources for anyone in a for-purpose or nonprofit business.

Brand messaging, CRM systems, Internet marketing, and connecting in the community are just a few of the topics we’ll cover.

“I’m so proud of Dr. Victoria Boyd and the outstanding work she is doing with The Philantrepreneur Foundation,” said Julie Murray, President of the Moonridge Group. “Her vision for a collaborative community is inspirational!  They are making great progress to inspire non-profits to work together, and will make a significant and long-lasting impact in our community.” Continue reading

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

Continue reading

New Case study for Conscious Capitalism Bay Area: Lifelong Journey

I recently interviewed James White, a lifelong “conscious capitalist,” even before that term was invented.

For decades, he has been on the forefront of focusing on the Triple Bottom Line: people, planet, and profits. And because I am a writer and editor involved with the San Francisco Bay Area chapter of the Conscious Capitalism movement, I have started blogging for the group.

Yes, I have worked with and for nonprofits since childhood, because they focus on social change and making the world a better place for all.

But in the past few decades we have seen the phenomenal growth of for-profit entities that also seek the Triple Bottom Line: social mission businesses, social enterprises, green businesses, purpose-driven business, etc. In fact, I just attended Sustainatopia, a large international conference along those same lines.

I am thrilled to see the vast shift in today’s businesses world, as it adapts to the demands of people like you and me. We’re insisting on doing business as UNusual — that is, for the benefit of humanity and the environment. No longer is the nonprofit world the only place to participate in this work.

My first blog post for the San Francisco Bay Area chapter of the Conscious Capitalism movement is a good place to begin to explore this world.

The article starts out like this: Continue reading

Happy 2016! Got some new writing goals?

 

If you’re anything like me, you are contemplating your professional development goals and priorities for 2016. It’s time to take stock and think about what’s really important to you as we enter this brand new year. A few questions:

  • Do you want to become a more polished communicator, online or offline?
  • Are you ready to finally brush up on your writing skills to get the most out of every piece you write?
  • Do you want to up your game in grantseeking, content development, or both?

If you would like to discuss options for yourself or your team, I am scheduling a limited number of complimentary strategy sessions.  Continue reading