Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?
Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.
You are in luck! You can now watch the recording of my recent “Copywriting for the Web” webinar hosted by TechSoup. In it, I discuss how to identify your specific users and tailor your content so that it increases your usability and accessibility. I help you work on content strategy and placement so you can focus on building your brand identity. Learn how to engage you readers and improve your website.
Here’s what a few participants had to say:
“It was really, really good: comprehensive, well-organized, useful, and had relevant content.”
“The information presented was very valuable;, it gave me a starting point in which to begin improving writing for both the website and grants.”
“Very worthwhile investment of time.”
And some especially helpful tips folks walked away with: Continue reading
Well-known grantwriter and teacher Rebecca (Becki) Vermillion Shawver recently passed away, and I wanted to be sure to share her story and some articles she wrote for CharityChannel. I only worked with Becki a few times but quickly saw that she was obviously a true professional in the field; she will be missed!
Rebecca Vermillion Shawver was the Director of Grant Administration at Brazosport College. She was an active member of the Grant Professionals Association and earned her GPC. Additionally, she was a member of the Council for Resource Development (CRD) for community college fund development professionals. Rebecca was a past CRD Director for Region VI and a past member of the CRD National Board. She presented numerous workshops at multiple regional and national CRD conferences.
A native-born Hoosier, Rebecca continued to serve as a consultant for agencies located in the State of Indiana. Additionally, she was the author of What Funders Want: Developing Evaluation Plans to Support Your K-12 Grant Applications (LRP Publications).
Rebecca was a dedicated volunteer working with the AFS Intercultural Programs. As the Volunteer Chair for the AFS Cradle of Texas Team, she was responsible for implementing and coordinating the AFS high school exchange program in part of Harris and all of Brazoria County, Texas. She hosted 22 exchange students over the past 25 years!
I want to share a few of Rebecca’s outstanding articles, which are among the dozens she authored for CharityChannel: Continue reading
(We’re helping get the word out about this great event).
Money is the ball bearings of social change. If your Bay Area nonprofit or environmental organization wants to take its efforts to the next level, don’t miss the Nonprofit Fundraising Masters Conference in Silicon Valley on March 29. Save $20 with the “NFM” discount code and join your colleagues for valuable networking, while hearing from the world’s most successful fundraisers as they share their secrets to success, valuable tips and tools, and sources of inspiration!
Learn from the best: The Soul of Money author Lynne Twist, Sierra Club E.D. Mike Brune, Worldreader CEO David Risher, and Consultant Miguel Gavaldon!
Remember, save an extra $20 with the “NFM” discount code when you sign up now, and be sure to tell your friends!
[Note: I’m a sucker for humor and actually collect cartoons about writing and language. This one is from Mark Litzler, the cartoonist who illustrated my 2011 book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.]