Category Archives: Editing

9/8 Interactive Webinar: Copywriting for the Web — Today’s Best Practices

You’re a professional in the nonprofit or social-mission business world. And I know you have a website. But could it be more effective?

Join the many others who have already benefited from my workshops on web copywriting! This time I’m offering it as an interactive webinar that anyone can attend: Thursday, September 8, via the Center for Volunteer & Nonprofit Leadership. Here’s the description:

Copywriting for the Web — Today’s Best Practices

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website forms an essential part of your organization’s marketing. It needs to deliver compelling content that your readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually cranking out that copy can sometimes be a challenge.

This webinar will offer you plenty of tips and techniques to make sure your content is web reader-friendly, while it stresses your community impact.

Takeaways:

  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web

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Chronicle of Philanthropy: Keep Jargon Out of Fundraising Appeals

One recent morning a very interesting email came across my desk. It was from a reporter at the Chronicle of Philanthropy: Could I offer any words of wisdom about jargon in nonprofit fundraising appeals?

Hmm…where shall I begin?

My thoughts, combined with those of other experts in the field, came out in an article published earlier this month. While only subscribers can read the full text, you can start with this excerpt:

Stakeholder. Leverage. Consensus building. Paradigm shift. These are just a few of the words and phrases that drive some communications experts crazy when they pop up in fundraising appeals.

Such jargon tells potential donors next to nothing. And as people’s attention spans grow shorter, a direct-mail letter or an email littered with such phrases may fall flat with the people you want to reach.

Jargon often creeps into fundraising appeals because the authors become too comfortable with office parlance. They forget to think about whether people outside of the organization will understand the letter, email, tweet, or Facebook post. Continue reading

National Proofreading Day This Week: Get Beyond Typos.

March 8 was National Proofreading Day. Wow! A whole day just for acknowledging the importance of proofreading and encouraging error-free writing.

While perfection is actually not humanly possible, striving for it is always a good idea. That is, especially when you are trying to project a polished, professional image. And I know that as a changemaker, you definitely are!

Detailed proofreading makes your work stand out from the crowd. If you think your computer’s spell-checker is all you need to catch your every error, think again. If only things were that simple!

Final proofreading is actually harder than it looks. You have to keep in mind dozens and dozens of grammar, spelling, and punctuation rules. And you are still bound to miss things on your first go-round.

Here are some of my favorite tips to make your proofing task less draining: Continue reading

Happy 2016! Got some new writing goals?

 

If you’re anything like me, you are contemplating your professional development goals and priorities for 2016. It’s time to take stock and think about what’s really important to you as we enter this brand new year. A few questions:

  • Do you want to become a more polished communicator, online or offline?
  • Are you ready to finally brush up on your writing skills to get the most out of every piece you write?
  • Do you want to up your game in grantseeking, content development, or both?

If you would like to discuss options for yourself or your team, I am scheduling a limited number of complimentary strategy sessions.  Continue reading

ENCORE: Free Webinar 11/11: How to Assemble Your Ideal Nonfiction Self-Publishing Team

Yes, you’re thinking of self-publishing. But how can you prepare your emerging manuscript to take on the world? What kind of help do you need, and how can you get it?

It can be very confusing to sort out the dizzying array of options available these days. True: The barriers to becoming an author have never been fewer. But the publishing journey can sometimes be a bit overwhelming. Where do you start, and how can you evaluate the professionals who can help you along the way?

Join me for a free webinar that will demystify the process by offering clear guidance to move you forward. This webinar is about becoming an educated consumer of professional self-publishing help (I’ve been on both sides of the desk)! It was inspired by a publishing colleague who said he didn’t envy first-time authors trying to figure out how to navigate the system.

Lots of people are entering the self-publishing arena these days. And as an author you need to do your due diligence to find people you can trust, who have your best interests in mind. Who can you trust with your “baby”?

Webinar participants said it best:

“It’s a big job and we need support.”

“I realized the magnitude of considerations required to actually produce a book beyond just producing the content!”

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