Author Archives: Dalya Massachi

11/13 free webinar: Publishing Your eBook for Greater Impact

frontstream logoLooking for a new way to attract and engage prospective donors and supporters? Today’s audiences bypass much of the hype of traditional advertising. Instead, they want relevant and useful content that they can act on right away. Are you offering them that?

Content-rich e-books can showcase your expertise while building your brand’s credibility and market reach. An e-book is an excellent way to deliver content directly to your target audience. Not only will you build visibility, but you will also carve out a niche as an ‘author’-ity in your field.

Vital components of your content marketing strategy, e-books know no bounds and can be recycled across all of your communication channels (online and offline). You’ll make a winning impression when you can say: “We wrote the book on that topic!”

Takeaways:

  • Top 4 myths about today’s ebook publishing scene
  • Advice on how to write your ebook for the most impact
  • Introduction to independent publishing (what to expect and how to get started)
  • Complimentary resources for taking the next step (downloads)

When: Wednesday, November 13, 2014:  1 p.m. EST/ 10 a.m. PST

Learn more and register HERE.

Got a thank-you letter you want reviewed?

writing_wednesdays_jpegDo you have a thank-you letter template that inspires donors to keep giving? Maybe you think your template could use a bit of tweaking?
I will soon be interviewing Special Guest Paul Jolly of Jump Start Growth, Inc. for Writing Wednesdays. We will be discussing thank-you letters — just in time for all of those year-end gifts!
If you have a letter you are particularly proud of, or that you know needs some help, or that has just grown stale, please send it to me by Friday, November 7.  Paul and I will choose one or two to discuss on the November edition of the Writing Wednesdays podcast.
Thanks for sharing!

 

11/5 Webinar: Engage Investors with Powerful, Passionate Copywriting! (with Social Enterprise Alliance)

SEA-Bay Area logoCalling all social entrepreneurs:

Do you want to position your social enterprise work as cutting-edge and worthy of new investment? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive webinar you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your investors’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that connect with investors

This webinar is based on my award-winning book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.” All webinar registrants are eligible for a special discount!

LEVEL: Beginner, Intermediate

Register HERE!

Hope to “see” you there!

 

New Writing Wednesdays recording: Top 12 Traits of a Good Grantwriter

writing_wednesdays_jpegIt’s back! After a few months off, Writing Wednesdays has rebooted and transformed into a sleeker, more accessible nugget.

The monthly podcasts are now released one Wednesday each month. And at only 10-20 minutes long, they easily fit into a lunch break or commute.

Writing Wednesdays are your opportunity to get essential writing tips and advice on a wide range of documents you are asked to write. My goal is to help YOU improve your pieces and better engage your readers! You’ll hear from me each month, and sometime I am joined by a Special Guest who is also involved in “writing to make a difference.”

This month’s topic: Top 12 Traits of a Good Grantwriter

I’ve spoken to many people who either want to up their game as a grantwriter, or are thinking about entering the field. I’ve met them through my Grantwriter’s FastTrack Coaching Program or one of the many webinars, workshops, or keynotes I have presented in the last several years.

If you’re thinking along these same lines, ask yourself if you have the 12 characteristics it takes to shine, described in the latest podcast in the ARCHIVE. By the way, this podcast adds 2 additional traits to the ones I wrote about in my October 6 blog post.

Want to hear more? I went in depth on several of these traits in my recent keynote address on a similar topic.

What? You’re not already on the list to hear about new Writing Wednesdays? Just sign up on the right-hand side of this website.

Meanwhile, please let me know what you would like to hear in future months. Take less than 30 seconds to add your thoughts in a Quick Survey.

Happy writing!

10/30 webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

OpportunityKnocks_logoJoin me and Opportunity Knocks for this practical, interactive webinar: Writing with Passion and Power: An Essential Nonprofit Leadership Skill

Date: October 30, 2014

Time:  2:00 PM ET / 11:00 AM PT

Duration: 1 hr. 30 min.

Summary:

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion, or tell your story in a fresher and more compelling way, this webinar is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can begin using immediately – for yourself and your staff.

You will learn:

  1. The ABC’s of copywriting, including creating and advancing your “brand”, understanding your intended readers and their needs, and focusing on the benefits you offer
  2. The top characteristics of effective writing and how to apply them
  3. What to look for when providing feedback on a piece
  4. How to encourage a “writing-positive” culture at your organization

During the webinar, we will offer a live demonstration of writing coaching and a debriefing.

You will also receive an e-copy of my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.

Who should attend:
Managers, staff people, or anyone else who uses writing on a regular basis to further your “brand” and would like to help others do the same at your organization

Level:    Beginner, Intermediate

To register click HERE.