Author Archives: Dalya Massachi

New 2-Minute Video: Juicy Writing Tips

If you’ve been following my work you probably already know that I love sharing tips on how to improve your social change writing. You may have been part of one of my webinars, read my book, “Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact,” or engaged with me in some other way.

I recently sat down with a colleague of mine, Paul Jolly. He produced a short video that offers a couple of juicy writing tips for engaging your reader. Check it out here:

 

https://www.youtube.com/watch?v=d6vklY_0mxI

 

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2/23: Engage Your Readers with Powerful, Passionate Copywriting! (FREE Workshop in Berkeley, CA)

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Join us in person on February 23 at the Impact Hub in Berkeley, CA

Engage Your Readers with Powerful, Passionate Copywriting!

Do you want to position your work as cutting-edge and worthy of new support? Do you want to become a respected thought leader in your field? In the marketplace of ideas, those who write well are seen as the “experts” at much more than putting words on a page. (The words “author” and “authority” come from the same Latin root!)

If you want your writing to more fully express your passion and tell your story in a fresher and more compelling way, this session is for you! We will share some strategic tools to help your words “land” as you intend.

Join us as we explore how to craft polished pieces that will help you reach a whole new level of effectiveness. You will leave inspired and equipped with powerful techniques you can use immediately.

In this interactive session you will learn:

1) The ABC’s of copywriting, including creating and advancing your brand, understanding your readers’ needs, and focusing on the benefits you offer

2) The top characteristics of effective copywriting and how to apply them

3) How to select stories that resonate with your readers

This workshop is based on my award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact. All participants are eligible for a special discount on a signed copy!

LEVEL: Beginner, Intermediate

More info is HERE.

Ask Dalya: How can we measure return on investment for grantwriting?

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Q: What is the best way to measure return on investment for grantwriting?

A: You may be tempted to think that it’s simply the amount of money you immediately bring in minus the time and money you spent to procure that grant. Right? Not so fast…

We need to look at grantwriting’s return on investment in both the short term and long term.

The number and size of grants directly resulting from any given proposal is often out of your control. Foundation board members consider many factors when funding different grants, and (I dare say) the quality of your proposal is only one of them. The organization’s reputation or history in the community, changing funder priorities or staff, unexpected limitations on funds, and a perceived mismatch with a proposal’s emphasis are just a few. So the short-term success of any proposal (i.e., getting funded) is not the only way we can measure the effectiveness of grantwriting work.

The good news is that the grantwriting process itself can be valuable to the organization in several ways. For example, thinking through the responses to a Request for Proposals can be a great strategic planning exercise. Creating a program budget may shine a light on expenses you have never tallied up before. While writing a general operations proposal, seeing the big picture of an organization (beyond its day-to-day parts) can be an eye-opening experience. I have seen many organizations benefit in these ways from the grantwriting process (whether or not they get a specific grant). Continue reading