Author Archives: Dalya Massachi

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Bay Area Folks: 9/16 and 9/23: Web Copy ‘Writing to Make a Difference’ Working Sessions

feedback***If you missed the session we held earlier this year, you have 2 more opportunities to join us in San Francisco and Oakland!***

Have you been putting off making needed changes to your website copy? Not sure what will make the most impact? Need some detailed feedback?

Of course, you know that your website is an essential part of your company’s marketing. It needs to speak to your readers their way. But actually cranking out that copy can sometimes be a challenge.  This hands-on working session is NOT just another workshop where you take time out of your busy schedule, learn about great ideas, but never implement them. Instead, it’s an opportunity to finally get that needed web copywriting project in motion (or even completed)!

In a small group setting, you will get:

1) Initial guidance and inspiration: planning fundamentals, insights about today’s web users, web-friendly writing tips

2) Dedicated time and space to write (with prompts if you need them) or to ask specific questions of the facilitator

3) Real-time feedback from the “focus group” in the room

By working alongside your colleagues you can share ideas and motivation to finally get those webpages written. The result? You walk away with copy you can start using right away.

Bring your laptop or tablet loaded with any drafts you already have, and get ready to get your hands dirty (figuratively speaking)!


 

1) WHEN: Sept. 16 | 4:00 PM to 6:00 PM

     WHERE: Impact Hub San Francisco, 925 Mission Street: SEE IT ON GOOGLE MAPS

     FEE: $15 for Members, $25 for Non Members (Price includes a FREE day at Impact Hub)\

     REGISTER HERE

2)  WHEN: Sept. 23 | 4:00 PM to 6:00 PM
      WHERE: Impact Hub Oakland, 2323 Broadway
      FEE: $20
  
      REGISTER HERE

Space is very limited, so sign up today!

 

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Live Internet Radio Interview Discusses “Writing to Make a Difference”

Join me and The Philantrepreneur Foundation Radio Show host Dr. Victoria Boyd. We discussed ‘being’ a Philantrepreneur, and how to effectively utilize and implement “Writing to Make a Difference” in your own work.

The show offered tips, strategies and insight to build your organizational capacity, win-win relationships, and community impact. It’s all valuable content for entrepreneurs or nonprofits.

Listen in and you’ll also get a glimpse of my own story and the heart of “Writing to Make a Difference”.

Check out my live interview  and don’t forget the archive of past shows with lots of other great guests!

 

 

 

 

 

Free Bonus Gift: Writing Coaching Session (thru 5/30)

phoneHave I got a deal for you!

  • Are you considering supporting KQED-FM, public radio for Northern California?
  • Are you feeling frustrated that, despite your best efforts, you’re stuck in old writing habits that hold you back?

If you answered “YES!” to 1 or both of those questions, you are in luck.

As part of KQED’s Spring 2015 Pledge Drive, I’m offering a Bonus Gift of a free writing coaching session, ideal for social entrepreneurs. You’ll get in-depth feedback on an important piece you’re writing and learn to break free of old habits that hold you back.

This session with me (Dalya Massachi) includes a pre-session review of your piece plus a phone/screen share discussion to cover:

  • My edits and any additional thoughts, questions or assignments
  • Strategies for your future improvement as a writer

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Watch the video! Copywriting for the Web: Today’s Best Practices (includes live reviews)

techsoup logoIf you missed my free webinar with TechSoup.org, you’re in luck!

Copywriting for the Web: Today’s Best Practices

Of course, your organization absolutely must have a nice-looking website. But it also must contain content that your users really want to engage with AND can easily find!
Your website is a key part of your organization’s outreach/marketing effort and needs to speak to your readers their way. This free webinar offered plenty of tips and techniques to make sure your copy is web reader-friendly, while it stresses your community impact.
Takeaways:
  • 3 planning fundamentals that help you get the results you want
  • What you need to know about today’s web users
  • How to ensure website usability & accessibility
  • Intro to Search Engine Optimization
  • Recommended resources on the web
This webinar featured a live review of a few of the participants’ websites!

You can watch the video HERE.

We’d love to hear your comments: what stood out for you and how will you improve your own website?

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Announcing…Good Point Collective (I’m a co-founder)

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This spring, I helped co-found a new network of journalists, editors, and content marketers — the Good Point Collective. We came together to connect businesses, nonprofits, and independent professionals with the professional writing teams they need to produce effective and efficient content-marketing and storytelling campaigns.

Our team approach is what makes us stand out,” says Barbara Jean Walsh, another Good Point Collective co-founder. “Whether you are seeking guidance and support for a full-length book publishing effort or just need to ramp up your presence on one outpost of the Internet, we have a team of members available to work together and discover the best possible solution to your challenge.” Continue reading