A thank you letter can be either an administrative exercise or a powerful way to connect with your donors. If it is done right, it will increase the likelihood that donors will continue to give, and say yes when you invite them to get more involved. On this podcast we discussed 6 jobs that a thank you letter does, as well as several attributes of a good thank you letter.
We also reviewed these 5 Sample Thank You Letters and pointed out strengths and weaknesses.
Our Special Guest was Paul Jolly of JumpStart Growth. Paul worked as a fund raising professional for over 20 years before starting the consulting firm Jump Start Growth. He began his career serving several Quaker institutions in one-person development offices, then moved to The Wilderness Society, where he was a one of six major gift officers. His last job before launching Jump Start Growth was at the American Civil Liberties Union of Maryland. In every instance, he has zeroed in on gifts from individuals at the top of the giving pyramid. The focus of Paul’s consulting work is bringing sophisticated major gifts fund raising practices to organizations that are ready for dramatic expansion. His successes include leading three capital campaigns for organizations new to major gifts fund raising, securing millions of dollars in bequest and planned gift commitments, and bringing a laser-sharp focus on donors and increased vitality to small development departments. He is a regular contributor to the Guidestar blog, and is a popular workshop leader. Paul has a BA in English from the University of Maryland and is a not-yet-published poet.
Special Offer: If you would like a copy of the two articles that Paul mentioned on the podcast (on Acknowledging Gifts and The Sequence of Prospect Cultivation), please email him at: firstname.lastname@example.org.
Find the December 2014 podcast in the ARCHIVE.